Director of Content Strategy & SEO (Remote, Europe)

LearnWorlds; United Kingdom; Remote; USD 60,000 - 120,000; Full time

Job summary

Join a leading e-learning platform as the Director of Content Strategy & SEO. This high-impact role focuses on driving organic growth through optimized content strategies, overseeing SEO efforts across channels, and leading a talented team. Ideal candidates will possess strong analytical skills and a proven track record in content marketing within a SaaS environment

Benefits

Private life and health insurance plan

Annual training budget

Home office allowance

Company laptop

23 days of paid time off

Qualifications

• 7+ years in content marketing and SEO, with 5+ in a leadership role
• Proven success in SEO-led strategies
• High proficiency in SEO tools and analytics

Responsibilities

• Develop content strategy aligned with business goals
• Lead SEO initiatives across all formats
• Manage editorial calendar and content workflows

Skills

SEO

Content Strategy

Analytics

Editorial Judgment

Project Management

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Director of Content Strategy & SEO (Remote, Europe)

What you'll do and how you'll make an impact:

Learning is the only human superpower. It's a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.

LearnWorlds' vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone.

Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations.

We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.

The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.11.000 customers in more than 150 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.

Role Purpose:

LearnWorlds is looking for a strategic and execution-focused Director of Content Strategy & SEO to lead our organic growth engine across multiple channels, formats, and funnel stages. This is a high-impact role responsible for redefining how we produce, optimize, and distribute content to drive pipeline, increase brand authority, and accelerate product-led growth. You'll own the intersection of traditional SEO, Gen AI discovery, and LLM search, while also leading content strategy, CMS governance, and site performance. If you're a systems thinker who can combine editorial vision with SEO performance, this is your opportunity to build and scale a modern content operation at the core of our go-to-market strategy.

Key Responsibilities:

• Develop and execute a content strategy that aligns with LearnWorlds' business goals, SEO priorities, and ICPs across multiple segments and use cases
• Lead SEO across all fronts: traditional SERPs, GenAI and LLM visibility, content schema, technical optimization, and content performance tracking
• Build and manage an editorial calendar across blog, landing pages, glossaries, templates, resource hubs, and partner content
• Oversee content production workflows, manage freelancers and agencies, and ensure quality, consistency, and on-brand messaging across all assets
• Own CMS and website governance, collaborating with design, growth, and product marketing to improve UX, structure, content discoverability, and conversion
• Define and optimize internal content ops processes: briefing, editing, publishing, QA, distribution, and refresh cycles
• Partner with paid media, lifecycle, and product marketing teams to amplify content through paid, owned, and earned channels
• Use data to measure content effectiveness across acquisition, engagement, conversion, and revenue impact; present insights to senior stakeholders
• Stay ahead of industry shifts in search behavior, algorithm updates, LLM integration, and AI-assisted content frameworks
• Lead and grow a small team, while setting scalable systems and standards that enable high-volume, high-impact content output
  
  
  

Requirements

• 7+ years of experience in content marketing and SEO, with at least 5 years in a leadership or strategic role in a SaaS or high-growth tech environment
• Proven success in developing SEO-led content strategies that drive organic traffic, MQLs, and pipeline
• Deep understanding of SEO mechanics including on-page, technical SEO, structured data, site architecture, and content optimization
• Experience managing website content and performance via modern CMS platforms (e.g., Webflow, WordPress, Contentful)
• Strong editorial judgment, ability to create and evaluate high-quality content across multiple formats and personas
• Skilled in analytics, SEO tools (GA4, GSC, Ahrefs, SEMrush), and content performance measurement frameworks
• Experience with content governance, QA processes, and scalable operations across internal and external teams
• Comfortable collaborating cross-functionally with designers, PMMs, growth teams, and sales stakeholders
  
  
  

Preferred Qualifications

• Familiarity with optimizing content for AI/LLM indexing, structured data markup, and conversational search interfaces
• Working knowledge of how Gen AI tools and AI Overviews (e.g., Google's SGE, ChatGPT search) are reshaping the SEO landscape
• Experience in category creation, narrative development, or brand-led content expansion
• Understanding of product-led growth funnels and the role of content across trial, onboarding, and in-app engagement
• Exposure to localization, international SEO, and multi-language content strategy
• Experience contributing to or owning knowledge base, glossary, or template library development with an SEO-first lens
  
  
  

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats (see the video of our latest retreat)

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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