Director of Content - Hits Brand Radio Network (Nations)

Bauer Media Group; Scotland; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading broadcasting company seeks a Director of Content for its Hits Radio Network across Scotland and Northern Ireland. You'll drive creative direction, enhance audience engagement, and lead a performing team to deliver exceptional and compliant audio content. This senior role offers the chance to innovate and shape the future of storytelling in a highly competitive market.

Qualifications

• Proven leader with a track record of delivering audience growth.
• Deep understanding of the audio landscape, particularly youth and mass-market formats.
• Confident managing budgets, schedules, and teams.

Responsibilities

• Lead and deliver the creative direction and content strategy.
• Oversee talent recruitment and development.
• Monitor audience engagement and track data for content effectiveness.

Skills

Leadership

Creative vision

Storytelling

Digital fluency

Collaboration

Job description

Director of Content - Hits Brand Radio Network (Nations)

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Engaging and Recruiting Talent for Bauer Media UK

We are looking for a Director of Content for Nations to join our team in Scotland.

Your role will be to lead and deliver the, creative direction, content strategy and day-to-day programming across Scotland and Northern Ireland, driving exceptional audio and multi-platform content that fuels audience growth, brand love, and commercial success.

Our Team

We are a high-performing, creatively ambitious team at the heart of several of the UK’s most iconic radio brands – Clyde 1, Forth 1 and Cool FM. With audiences at some of their highest levels in 20+ years, we deliver standout, locally resonant content that connects deeply with listeners across Scotland and Northern Ireland. We're passionate about storytelling, tuned in to what our audiences love, and constantly innovating to lead the way across radio, digital, and social platforms.

Key Responsibilities:

• Set and deliver the creative direction and content strategy for the Hits Radio Network in Scotland and Northern Ireland delivering output that enriches the everyday lives of listeners in the nations whilst supporting wider UK initiatives such as Rayo, Cash for Kids and Consumer Competitions.
• Lead and inspire talented teams of presenters, producers, and content creators across Clyde 1, Forth 1, Cool FM, and their network stations.
• Oversee talent recruitment, development, and performance — ensuring our stations remain home to the best national talent.
• Support growth across all platforms, including live radio, digital streams, podcasts, and social video.
• Monitor audience engagement - track audience listening data, surveys, and social media to assess the effectiveness of the strategy.
• Ensure high-quality, Ofcom-compliant content that reflects Bauer values and resonates with target audiences.
• Collaborate across departments to integrate commercial opportunities within the content offering.
• Act as the editorial lead for the nations — a key ambassador internally and externally for the brands.

What you’ll bring:

• A proven leader with a track record of delivering audience growth in competitive markets.
• Deep understanding of the audio landscape, particularly youth and mass-market formats.
• Strong editorial instincts, creative vision, and a flair for storytelling that cuts through.
• Confident managing budgets, schedules, and people — from presenters to producers.
• Digitally fluent and future-focused, with a passion for growing audio brands across platforms.
• Collaborative, energetic, and inspiring, leading teams of producers, talent, and other content creators, providing guidance, support, and motivation. — someone who leads from the front and brings people with them.

Expiry date for applications 15th June 2025

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Broadcast Media Production and Distribution

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