Director of Brand Strategy and Communications

JR United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A global B2B technology company is seeking a Director of Brand Strategy and Communications to lead brand evolution across international markets. The ideal candidate will have extensive experience in B2B branding, strong storytelling abilities, and a strategic mindset. This high-visibility role involves working closely with cross-functional teams to ensure brand consistency across various channels. Benefits include a competitive salary, bonus potential, and generous holiday allowance.

Benefits

Bonus up to 10%

25 days holiday per year (rising to 30 days)

Enhanced pension contribution

Employee Assistance Programme

Qualifications

• Extensive experience in brand strategy, communications, or marketing, preferably in B2B tech.
• Proven track record in developing and managing global brands.

Responsibilities

• Develop and lead a globally consistent, differentiated brand identity.
• Drive brand-led campaigns and messaging.
• Ensure aligned customer experiences across all brand touchpoints.

Skills

Brand Strategy

Communications

Marketing

Storytelling

Leadership

Job description

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Director of Brand Strategy and Communications, london

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Client:

Texcel

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

Director of Brand Strategy and Communications | B2B Technology

We are partnered with a global B2B technology company who are looking for an experienced brand leader to lead the evolution of its brand across international markets. If you’re a strategic thinker and hands-on brand builder who thrives on transforming complex offerings into clear, compelling narratives this is your opportunity to shape a brand with global impact.

About the Role:

This is a senior, high-visibility position responsible for brand strategy, messaging, and communications across multiple regions. You’ll work closely with cross-functional teams to ensure the brand shows up consistently and powerfully across digital, physical, and partner-led channels.

The ideal candidate brings extensive experience in B2B technology branding, a strong grasp of complex buying cycles, and a proven ability to turn technical solutions into clear, compelling narratives.

What You’ll Do:

• Develop and lead a globally consistent, differentiated brand identity
• Drive brand-led campaigns and messaging that position the company as a trusted B2B partner
• Ensure seamless, aligned customer experiences across all brand touchpoints
• Promote internal brand understanding and application across teams and regions
• Lead communication efforts around key moments (e.g. acquisitions, strategic launches)
• Use research, performance data, and customer insights to guide brand evolution and investment

What You’ll Bring:

• Extensive experience in brand strategy, communications, or marketing—preferably within B2B tech or enterprise services
• Proven track record in developing and managing global brands with strong positioning
• Outstanding storytelling abilities and comfort simplifying complex subject matter
• Deep understanding of omnichannel brand consistency across markets and cultures
• Collaborative, confident leadership style with global team experience
• Strategic mindset paired with a hands-on approach to execution
• Flexibility to travel internationally and collaborate across time zones

Benefits Include:

• Salary band to be disclosed upon candidate qualification
• Bonusup to 10%
• 25 days holiday per year (rising up to a maximum of 30 days)
• Enhanced pension contribution
• Employee Assistance Programme to support overall wellbeing

All candidates must have the right to work in the UK. Ideally we're looking for candidates to be based in London, Manchester, or Leeds.