Director of Brand, Membership & Experiences

COREcruitment Ltd; Greater London; On-site; GBP 225,000 - 275,000; Full time

Job summary

COREcruitment Ltd in London seeks a Director of Brand, Membership & Experiences to lead a private members' club with global reach. You will shape the strategy for membership, experiences and the broader proposition, aligning luxury branding with premium audiences.

This rare leadership role requires a strong network, creative vision and a track record of turning ideas into commercial growth, partnerships and memorable experiences, in collaboration with the owner and senior leadership.

Qualifications

• Proven leadership in luxury hospitality, fashion, media or premium lifestyle.
• Strong network across luxury brands and influential audiences.
• Experience in brand positioning, PR, marketing and engagement.
• Ability to turn creative ideas into tangible business results.

Responsibilities

• Shape the strategy for membership, experiences and the wider proposition.
• Create an ambitious programme of events, parties and cultural initiatives.
• Lead at least two major club takeovers or large-scale experiential events each year.
• Build partnerships with influential people, premium brands and creative talent.
• Strengthen member engagement, community and the overall experience.
• Work with marketing, PR and the leadership team to elevate the brand.
• Drive commercial growth while introducing fresh thinking.

Skills

Leadership

Luxury brand network

Event programming

Partnership development

Brand positioning

Stakeholder engagement

Commercial strategy

Job description

Director of Brand, Membership & Experiences up to £250,000

We are seeking an exceptional leader from a luxury hospitality, fashion, editorial, media or premium lifestyle background to take on a high-profile leadership role in London.

This is an opportunity for a highly connected, commercially astute and creatively driven individual who understands premium audiences and knows how to create exceptional experiences, build influential relationships and bring people, brands and ideas together.

The opportunity

This business is looking for a fresh perspective on how it engages its audience, elevates its proposition and creates a more exciting, experiential offering. Working directly with the owner and senior leadership team, you will shape the future direction of the business, developing distinctive events, cultural collaborations, brand partnerships and experiences that strengthen the community and set the destination apart. This is not simply an events role. It is an opportunity to influence the wider proposition, build meaningful relationships and become a key ambassador for the business.

What you will bring

• An established network across luxury hospitality, fashion, media, culture or premium lifestyle brands.
• A strong understanding of luxury, style, taste and discerning audiences.
• The creativity and instinct to know what makes an event memorable and a community thrive.
• The confidence to engage with influential individuals, business leaders and senior stakeholders.
• Commercial awareness and the ability to turn creative ideas into tangible business results.
• Experience across brand positioning, PR, marketing, programming, membership or customer engagement.
• The personality, presence and credibility to become a visible figurehead and trusted adviser to the owner.

Key responsibilities

• Shape the strategy for membership, experiences and the wider proposition.
• Create an ambitious programme of exceptional events, parties, cultural initiatives and seasonal experiences.
• Lead at least two major club takeovers or large-scale experiential events each year.
• Build partnerships with influential people, premium brands and creative talent.
• Strengthen member engagement, community and the overall experience.
• Work with marketing, PR and the wider leadership team to elevate the brand.
• Drive commercial growth while challenging convention and introducing fresh thinking.

The opportunity

This is a rare leadership position offering significant creative freedom, direct access to the owner and the opportunity to shape the future of an established London destination.

Private members' club experience is not essential. We are interested in the calibre of your network, your creative vision, your commercial judgement and your ability to make things happen.