Director of Admissions & Marketing

Bedales Schools; Petersfield; On-site; GBP 60,000 - 75,000; Full time

Job summary

Bedales Schools seeks an energetic and visionary Director of Admissions & Marketing to enhance student recruitment strategies. This key role involves leading admissions processes, marketing initiatives, and building strong relationships within the school community, underpinned by the school's unique ethos of creativity and academic excellence.

Benefits

Funded Healthcare Cash Plan

Pension with Royal London

Life Assurance

Salary Extras Benefits Platform

Employee Assistance Programme

Free lunch during term time

Free on-site parking

Sport facilities available for staff use

Qualifications

• Proven track record in leadership roles, particularly in marketing and admissions.
• Exceptional communication skills, both written and verbal.
• Ability to foster strong relationships with stakeholders.

Responsibilities

• Lead and shape the school’s admissions strategy.
• Oversee marketing efforts communicating the school’s strengths.
• Manage recruitment from inquiry to enrollment.

Skills

Leadership

Communication

Marketing

Relationship Building

Strategic Thinking

Education

Experience in educational setting or transferable skills

Job description

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Director of Admissions & Marketing, Petersfield

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Client:

Location:

Petersfield, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

f6f41b6f3f30

Job Views:

4

Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Join one of the UK’s most innovative schools

Are you a dynamic, strategic thinker with a passion for education and a flair for building relationships? Bedales School, one of the UK’s most forward-thinking independent schools, is looking for an energetic and visionary Director of Admissions & Marketing to lead and shape our student recruitment strategies and admissions processes.

This is a unique opportunity for an experienced leader to step into a high-profile role at an exceptional school, renowned for its creativity, individuality, and commitment to academic excellence. As a key member of our Senior Leadership Team, you’ll be at the heart of a collaborative and forward-looking school community, guiding Bedales’ marketing and student recruitment efforts across our Senior, Prep, and Pre-prep divisions.

As the Director of Admissions & Marketing, you will continue the work of the outgoing Director of Admissions and be responsible for developing and executing new innovative marketing and recruitment strategies both nationally and internationally that generate interest in Bedales and ensure we maintain full capacity across all year groups. From lead generation to enrolment, you’ll oversee the entire admissions process, delivering a seamless and high-quality experience that reflects our distinctive ethos - ‘the work of each for weal of all’.

This role offers the chance to truly shape the future of the school, working closely as part of our leadership team and community to attract families who align with our values. Your efforts will be central to maintaining the school’s exceptional reputation as a leader in independent education.

What we’re looking for

We’re searching for a proactive, engaging, and results-oriented individual who thrives in a senior leadership role and has a strong background in marketing, admissions, or a similar field. You will be an articulate and persuasive ambassador for Bedales, with the ability to communicate our distinctive ethos and vision to a wide range of audiences.

The successful candidate will have:

• A proven track record in leadership, with experience in managing marketing and/or admissions, ideally in an educational setting (though transferable skills from other sectors will also be considered).
• Exceptional communication skills - both written and verbal - with the ability to engage with a variety of stakeholders, from prospective families to colleagues.
• A natural empathy with young people, understanding the importance of fostering strong relationships and creating a welcoming environment for all.
• Strong organisational skills with the ability to oversee multiple projects simultaneously, balancing strategic thinking with hands-on, day-to-day responsibilities.
• Tact and diplomacy in handling difficult conversations and decision-making, always with a focus on collaboration and respect.

Why Bedales?

Bedales is set in the stunning Hampshire countryside, offering a distinctive educational experience that nurtures questioning, divergent thinking, and the freedom to learn from mistakes. At the heart of our success is our unique sense of community, where every voice is heard, respected, and valued. The relationships we cultivate between staff, students, and families are founded on authenticity, trust, and a shared commitment to personal growth and academic achievement.

Key Responsibilities

• Lead and shape the school’s admissions strategy, ensuring it aligns with Bedales’ ethos and goals.
• Oversee marketing efforts that effectively communicate the school’s unique strengths and values for both national and international markets.
• Manage and refine the entire recruitment process from initial inquiry to enrolment, ensuring an outstanding experience for prospective families.
• Build and nurture strong relationships with key stakeholders, including prospective and current families, staff, alumni, and feeder schools.
• Provide strategic leadership as a member of the Senior Leadership Team, contributing to Bedales’ growth and future direction.

Experience & Background

We are looking for a leader with a wealth of experience in managing high-performing teams, a deep understanding of the independent school sector (or transferable expertise from related fields), and a genuine passion for education. You should be an energetic, empathetic, and persuasive communicator, with the confidence to represent Bedales at all levels.

This is more than just a job; it’s an opportunity to be part of something truly special. If you’re ready to take on a challenging and rewarding role in a school that champions creativity, individuality, and academic excellence, we’d love to hear from you.

The salary will be dependent on experience and will be commensurate with the seniority and level of responsibility for this role. The post holder will be automatically enrolled in the School’s pension scheme.

Funded Healthcare Cash Plan

Pension with Royal London

Life Assurance

Salary Extras Benefits Platform

Employee Assistance Programme

Free lunch is provided during term time

Free on-site parking

Sport facilities are available for staff use