Director of ABM & Global Campaigns | Copperleaf | UK

IFS; Staines-upon-Thames; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking innovative thinkers to join their team in a dynamic marketing role. This position involves designing and executing integrated demand generation and Account Based Marketing (ABM) strategies that drive engagement and growth for enterprise accounts in key sectors such as utilities and transportation. You will lead a high-performing team, collaborate across departments, and utilize cutting-edge marketing technology to optimize campaign performance. If you are passionate about making a positive impact and thrive in a flexible, hybrid work environment, this opportunity is perfect for you.

Qualifications

• 10+ years of B2B marketing experience with 5+ years in ABM and demand generation.
• Strong leadership in demand generation and content marketing.

Responsibilities

• Own the strategy and execution of ABM programs for key enterprise accounts.
• Collaborate with Sales teams on target accounts and campaigns.

Skills

B2B Marketing

Account Based Marketing (ABM)

Demand Generation

Content Marketing

Analytical Skills

Cross-functional Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Marketo

Demandbase

HubSpot

Job description

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

Job Description

You will be responsible for designing and executing integrated demand generation and ABM strategies that drive awareness, engagement, and pipeline growth for Copperleaf’s enterprise accounts across key industries. This is a highly cross-functional role that sits at the intersection of Marketing, Sales, and Customer Success—with a strong focus on accelerating growth in priority markets and accounts.

What You'll Do:

1. Own the end-to-end strategy and execution of ABM programs targeting key enterprise accounts in priority sectors such as utilities, transportation, and energy.
2. Build and scale multi-channel demand generation campaigns that deliver qualified pipeline for Sales.
3. Collaborate closely with regional Sales teams to align on target accounts, buyer personas, campaign execution, and pipeline acceleration strategies.
4. Leverage Copperleaf’s MarTech stack (including Salesforce, Marketo, Demandbase, and others) to develop, track, and optimize account engagement and campaign performance.
5. Partner with Product Marketing to create compelling messaging and content tailored to buyer needs and industry challenges.
6. Lead and grow a high-performing team of marketers focused on acquisition, ABM, and campaign execution.
7. Define key success metrics and consistently report on ROI, funnel performance, and marketing’s contribution to revenue.

Qualifications

1. 10+ years of B2B marketing experience, with at least 5 years leading ABM and/or demand generation efforts targeting enterprise accounts.
2. Solid leadership experience in demand generation and content marketing, preferably with Account Based Marketing (ABM) accreditation, or experience in setting up ABM global framework and service.
3. Experience in the B2B software or SaaS space—ideally in critical infrastructure, utilities, or asset-intensive industries.
4. Desirable experience includes marketing to asset-intensive industries such as utilities, oil & gas, transportation, and manufacturing.
5. Strong understanding of complex sales cycles and the enterprise buying committee.
6. Hands-on experience with ABM platforms (e.g., Demandbase, 6sense), marketing automation tools (HubSpot, Marketo), and CRM systems (Salesforce).
7. Analytical mindset with a passion for data-driven decision-making and performance optimization.
8. Proven ability to partner cross-functionally and influence at all levels of the organization.

Additional Information

We believe that coming together as a community, in person, is important for innovation, connection, and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.