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A leading company seeks a Merchandising Lead to ensure the profitability of Retail and Franchise channels across SEA. The position involves strategic planning, team management, and the execution of promotional activities. Ideal candidates will have substantial experience in merchandising, strong analytical capabilities, and a robust educational background in business. This is an impactful role aimed at driving efficiency and maximizing opportunities within a fast-paced environment.
Purpose & Overall Relevance for the Organization:
This role is responsible for leading the pre-season & in-season Buying, Ranging & Merchandising processes whilst maximizing the profitability of the Retail and Franchise channels across SEA, through the implementation of key strategic initiatives across all SEA countries and ensuring all in-season activity is focused on delivering planned sales, margin, terminal stock objectives, and ensuring the effective execution of promotions, providing the best product offering for our consumers.
Key Responsibilities:
· Work with the SEA Sr. Director DTC and EM Hub Merchandising team by leading SEA merchandising teams and engaging with BUs & CtC.
· Monitor and deliver financial targets for the channels, including Net sales, Sell through, standard margin, and define required actions to achieve the KPI’s for SEA Cluster.
· Lead pre-season planning including Open-To-Buy (OTB) plan, pre-season product planning, option planning, forecasting (including handover to BUs, clusters & Demand Planning).
· Lead the deployment of ranges and assortment planning strategies for own retail & franchise stores in collaboration with CtC AP.
· Review Open-To-Buy (OTB) & seasonal buy plans and drive changes collaboratively to ensure the right level of stock based on commerciality and brand vision.
· Review and implement enhancement of all merchandising processes, systems and tools.
· Work closely with the Business Solution Team to meet world class merchandising best practices.
· Work with SEA Sr. Director DTC and EM Merchandising in mapping the merchandising process and define appropriate merchandising solution for the market.
· Work with the SEA Sr. Director DTC and EM Merchandising to define the methodology of option and space management. Lead SEA countries through deployment of the same.
· Contribute to the development of key merchandising reports and be responsible for its implementation in SEA countries.
· Review in season stock cover and highlight concerns to the SEA market teams.
· Identify and maximize new & in season business opportunities by understanding and executing on respective channel potentials.
· Evaluate the competencies of direct or indirect team on a regular basis and provide feedback and guidance to drive high performance culture and a winning mindset.
· Lead SEA countries promoting a ONE team mindset by working and collaborating together.
· Take ownership for Talent Management processes to grow, develop and retain talents
Key Relationships:
· EM Hub Merchandising
· Retail & Franchise Operations Excellence
· Country Retail and Merchandising leads
· BUs, CTC (Concept-to-Consumer)
· Marketing activation
· Demand Planning
· Supply chain
· Finance
· Relevant Global Teams – Merchandising, CTC.
Knowledge, Skills, and Abilities:
· Excellent Direct & indirect influencing skills
· Advanced skills in MS Office
· Strong trading mindset, with an entrepreneurial flair to maximize business opportunities.
· Fluent in English
· Additional language is an advantage
· Ability to present clearly to any audience
· Good understanding of Retail Management processes & systems
· Strong analytical skills
· Structured, organized and process orientated
· Ability to work effectively within a fast-paced team environment and under pressure
Requisite Education and Experience / Minimum Qualifications:
· University degree in business, ideally with marketing and sales focus or equivalent professional experience
· More than 8 years of Merchandising Experience
· Leadership of Merchandising team / function