Director - Marketing Operations and Analytics

OpenTable; London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading technology company in London is seeking a Director of Marketing Operations and Analytics. This role involves developing marketing strategies using first-party data and optimizing marketing performance through advanced analytics and collaboration with engineering teams. The ideal candidate will have over 10 years of experience in marketing analytics and team leadership, along with strong analytical skills and proficiency in SQL. This position offers a dynamic work environment with a focus on career growth and employee well-being.

Benefits

Work from anywhere for up to 20 days per year

Company-paid therapy sessions

Generous paid vacation

Annual company-wide week off

Discounted gym membership

Social events & Thursday happy hours

Qualifications

• 10+ years of experience in Marketing Operations and/or Analytics.
• Proven track record of team leadership.
• Strong analytical and problem-solving skills.

Responsibilities

• Lead and develop marketing operations and analytics team.
• Collaborate with Engineering to optimize marketing investment.
• Develop multi-touch attribution models.

Skills

Analytical skills

Leadership

Communication

SQL proficiency

Education

BA/BS degree in mathematics, marketing, analytics, or related field

Tools

Salesforce Marketing Cloud

Iterable or Braze

Optimizely

Job description

Director - Marketing Operations and Analytics

London

With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and our portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

OpenTable is seeking an analytical and entrepreneurial Director of Marketing Operations & Analytics. This highly cross-functional role will partner closely with Engineering and Analytics to advance measurement capabilities and attribution models, optimizing marketing spend and performance. You will play a pivotal role in shaping how OpenTable leverages first-party user data, building a comprehensive 360-degree view of our diners to inform lifecycle marketing, personalisation, segmentation, and full-funnel performance measurement.

In this role, you will:

Lead, coach, and develop a marketing operations and analytics team, fostering a culture of excellence, accountability, and continuous improvement.

Collaborate with Engineering to implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing investment and conversion.

Partner with channel owners and drive the development of the B2C MarTech stack, including CRM and measurement tools, ensuring integration and effective usage.

Partner with the central analytics team to deliver actionable insights and recommendations on marketing strategies, including driving thinking around Diner LTV.

Develop and refine multi-touch attribution models to accurately assign credit for traffic and conversions across diverse marketing channels and touchpoints.

Guide efficient capital allocation through testing, attribution modeling, and media mix modeling.

Collaborate with Data Engineering to unlock the value of first-party data in marketing efforts.

Champion a test-and-learn culture, supporting A/B testing, experimentation, and advanced analytics to improve marketing effectiveness.

Qualifications:

BA/BS degree, preferably in mathematics, marketing, analytics, or a related field.

10+ years of experience in Marketing Operations and/or Analytics, with a proven track record of team leadership.

Experience managing ESPs; marketing automation platforms such as Iterable or Braze; CDPs like Salesforce Marketing Cloud and Segment; testing platforms like Optimizely

Advanced proficiency in SQL and experience with analytics platforms and reporting tools.

Strong analytical and problem-solving skills with meticulous attention to detail.

Proven ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders.

Deep knowledge of ROI-driven paid media, customer LTV, multi-touch attribution, and incrementality testing.

Ability to balance high-level strategic thinking with hands-on execution.

Exceptional analytical and executive communication skills.

Benefits and Perks

Work from (almost) anywhere for up to 20 days per year

Focus on mental health and well-being:

Company-paid therapy sessions through SpringHealth

Company-paid subscription to Headspace

Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

Paid parental leave

Generous paid vacation + time off for your birthday

Focus on your career growth:

Access to thousands of on-demand e-learnings

Travel Discounts

Employee Resource Groups

Income protection and life assurance

Employee Assistance Program - including 24/7 GP & free legal advice

Pension plan contributions

Discounted gym membership

Bike2Work

Season ticket loan

Social events & Thursday happy hours

Free lunch 2 days per week

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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KAYAK Software Corporation, OpenTable, Inc., their respective subsidiaries and Momondo A/S (together, ‘KAYAK and OpenTable”, “our/we/us”, or “Company”) will process your personal data in accordance with applicable data protection laws for the purposes described in our privacy notice (KAYAK (Germany) /OpenTable (Germany) andKAYAK (All Other Locations) /OpenTable (All Other Locations) ). As part of the application process KAYAK and/or OpenTable may share your personal data across our group of companies, subject to our privacy notice and applicable laws. In order to consider you for new positions, KAYAK and/or OpenTable may keep your personal data for 6 months (within the EU) and 2 years (in all other regions), unless otherwise required by applicable law.

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