Director, Marketing, CCL and PACs Intelligence Planning and Orchestration

The Coca-Cola Company; London; On-site; GBP 60,000 - 120,000; Full time

Job description

Location(s): United Kingdom

City/Cities: London

Travel Required:

Relocation Provided:

Job Posting End Date: April 18, 2025

Shift:

Job Description Summary:

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A vital element of this networked organization is Enterprise Services, which operates alongside the Center Domains/Functions and Operating Units. Enterprise Services serves as the backbone of our operational framework, delivering enterprise-wide scaled solutions and services.

This role sits within the Marketing, Customer & Commercial Leadership (CCL), and Public Affairs & Communications (PACS) Intelligence team within Enterprise Services. This team is dedicated to providing data and analytics solutions at scale, enabling cross-enterprise stakeholders in Marketing, CCL, and PACS to monitor business and brand performance and make more informed, data-driven decisions to foster topline growth and competitive advantage.

As we continue to enhance our capabilities in global Marketing and PACS data & analytics intelligence, we are focused on driving further end-to-end development of our intelligence from data capture to consumption. This effort aims to deliver distinctive, competitively advantaged scalable data and analytics measurement while ensuring operational excellence and service delivery are at the core of this transformation.

What You’ll Do for Us:

The Director, Marketing, CCL & PACS Intelligence Planning & Orchestration, will play a key role defining and leading horizontal ways of working and agile teams across the four product-focused Intelligence vertical teams. The primary goal is to drive consistent excellence in delivery and ultimately greater effectiveness, efficiency, integration, and user-centricity across the portfolio of Intelligence Solutions. These agile teams will focus on defining and facilitating processes for essential topics that require consistency and integration across all solutions, such as:

• Annual and Long-term Planning
• Stakeholder Management
• Vendor/Partner Management
• Experimentation/Incubation of future data and analytics solutions and technologies

This role will also play a key role in defining and leading the design, build, implementation and adoption strategy of a user-centered integrated digital platform to serve as the ‘front door’ access point to the Enterprise for MCPI intelligence suite (e.g. SIMON). This will entail playing a leadership role in:

• Roadmap Management: Overseeing the roadmap for the intelligence suite, collaborating with Enterprise data and technology teams.
• Platform Design & Development: Leveraging Design thinking principles to develop simpler interfaces, tools and dashboards for reporting, intelligence learning and capability building for user.
• Platform Operations: Managing and prioritizing the integrated platform’s operations, ensuring effective delivery and management.
• Communications, Training and Adoption Strategy: Developing and overseeing the approach to drive awareness, capability and target Enterprise audience engagement with the integrated digital platform.
• Community Building: Creating a practice community of cross-functional experts to foster continuous improvement, adaptability, and accountability of the suite of solutions.

PRIMARY RESPONSIBILITIES:

• Play a leadership role in key team activities, including marketing & PACS intelligence plan operations, orchestration, prioritization, backlog management, KPI tracking, and delivery effectiveness.
• Develop a network communication strategy to enhance the commercialization, training, and adoption of enterprise Marketing & PACS Intelligence Services.
• Manage, govern, and integrate the end-to-end intelligence suite, aligning, and collaborating with the enterprise data and technology strategy and team.
• Cultivate and manage key external global agency partnerships, defining priority partners to unlock and bring the best from the outside in, across the data and analytics landscape.
• Develop internal and external progress-to-plan metrics, inclusive of priority and holistic investment tracking and delivery.
• Foster a community of practice among cross-functional team experts, inspiring a culture of continuous improvement, adaptability, personal accountability, and driving transformational impact through high-performance engagement.

Qualification & Requirements:

Strategic planning & process governance:

• Expertise in strategic planning and project management to establish operational efficiencies.
• Ability to define and track metrics and OKRs to drive prioritization and ensure continuous strong solution delivery.
• Strong skills in connecting the dots, identifying, and implementing best practice processes for integration to ensure optimal outcomes.

Digital Product Development & User-Centric Solutions Expertise:

• Ability to lead the development, launch and continual enhancement of user-centric digital products to drive adoption and usability leveraging design thinking principles.

Innovation & complexity:

• Creativity in conceptualizing new methods, techniques, and processes for increased efficiency and integration across vertical product-focused teams.
• Proficiency in stakeholder management to enhance understanding, adoption, and full utilization of plans.
• Analytical problem-solving skills to propose creative, modern solutions or advancements within the job area/function.
• Adept design thinking across multiple user personas to ensure products and solutions will be fit-for-purpose and most relevant and usable across stakeholder base.

Communication & influence:

• Excellent organizational, verbal, and written communication skills with a focus on simplification and storytelling.
• Proven ability to cultivate strong partnerships cross-functionally and with external agency partners.
• Competence in integrating and connecting multiple, disaggregated data points into compelling and cohesive products and systems.
• Skilled in effectively influencing and navigating within a matrixed organization structure.

Leadership Capability:

• Leads by example driving strategic and sustainable operational impact.
• Consistently models growth behaviors of being the role model, setting the agenda and helping people be their best selves inspiring next level of leadership across the team.
• Acts as a change agent, influencing belief and adoption.
• Demonstrates high emotional intelligence, resiliency, and adaptability.
• Thrives in ambiguity and proactively leverages the opportunity for iterative progress.

Related Work Experience:

• Minimum of 10 years of relevant experience, ideally in international settings leading culturally diverse teams.
• Experience managing teams and agency partners in delivering complex projects.
• Experience developing and managing self-service digital tools/platforms leveraging data & analytics and technology solutions preferred.
• Experience in agency/consulting/client-services preferred.
• Experience building data and analytics solutions and/or leveraging data and analytics solutions as a business user within marketing or another function preferred but not required.
• Strong background in strategic planning, design thinking, and agile methodologies.
• Proven experience in developing and operationalizing both strategic and executional plans, with a blend of short-term and long-term perspectives.
• Excellent project management skills with familiarity in project management software (e.g., Microsoft Project, Smart Sheets, Trello, etc.).
• Passion for influencing the adoption of new transformational solutions, approaches, and services.

Education Requirements:

Bachelor's Degree required; MBA or Advanced Degree preferred.

What We Can Do For You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.

Skills: Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.