Director - Marketing

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Leader to drive demand generation across Europe. This role involves leading innovative marketing strategies and collaborating with cross-functional teams to enhance engagement with prospects and customers. The ideal candidate will have over 10 years of B2B marketing experience, particularly in software or professional services, and possess strong organizational and communication skills. Join a diverse and creative team committed to delivering extraordinary value and making a difference in the procurement landscape.

Qualifications

• 10+ years of experience in B2B marketing, ideally in software or consulting.
• Strong organizational and detail-oriented skills in campaign management.

Responsibilities

• Lead the Marketing function across Europe and drive demand generation.
• Manage budgets and oversee global marketing initiatives for ROI.

Skills

Field Marketing Experience

Account-Based Marketing (ABM)

Organizational Skills

Creative Problem-Solving

Communication Skills

Analytical Abilities

Collaboration Skills

Multilingual Proficiency

Job description

Job Description

Social network you want to login/join with:

GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions.

We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. That’s just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.

Are you one of us?

GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.

For more information please visit us on or check us out on .

What you will do

• Lead and develop the Marketing function across Europe.
• Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics.
• Plan and execute field marketing programs throughout Europe.
• Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures.
• Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant.
• Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas.
• Collaborate with global cross-functional teams to ensure effective local implementation.
• Work closely and cohesively with globally distributed sales and business development teams.
• Foster strong relationships with regional partners, professional associations, and trade groups.
• Efficiently manage multiple projects and responsibilities.
• Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences.
• Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences.

What you should bring

• 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services).
• Strong organizational skills and keen attention to detail, particularly in campaign and program management.
• Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment.
• Expertise in account-based marketing (ABM).
• Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset.
• Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences.
• Highly motivated and adaptable individual who thrives in a fast-paced team environment.
• Proficiency in multiple European languages (French, German, English) strongly preferred, with fluency in German and English required.