Director, Integrated Marketing

Lightspeed Commerce; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking an Integrated Marketing Director to spearhead its EU growth strategy. This role involves crafting and executing comprehensive marketing plans for a dynamic wholesale eCommerce platform that is reshaping various industries. The ideal candidate will bring over a decade of experience in demand generation and brand marketing, with a strong focus on leveraging data-driven insights to enhance campaign effectiveness. Join a vibrant team where your contributions will directly impact growth and brand awareness in key markets. This position offers a flexible work environment and genuine career advancement opportunities, making it an exciting opportunity for ambitious marketing professionals.

Benefits

Unlimited paid time off

Health and wellness benefits

Lightspeed RSU program

Paid leave assistance for new parents

Linkedin learning license

1 paid volunteer day annually

Qualifications

• 10+ years in Demand Generation and Brand Marketing in Europe.
• Expertise in leveraging marketing tools for lead generation and ROI.

Responsibilities

• Plan and execute integrated marketing campaigns to drive new business revenue.
• Analyze campaign performance metrics to optimize marketing strategies.

Skills

Demand Generation

Brand Marketing

Marketing Automation

Data Analysis

Budget Management

Market Research

Lead Generation

Tools

HubSpot

Salesforce

Job description

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

NuORDER by Lightspeed is seeking an experienced Integrated Marketing Director to lead our EU growth strategy! This is an opportunity for a sharp, ambitious and energetic marketing professional to develop and execute an end-to-end marketing plan for a fast-growing wholesale eCommerce, SaaS company that is transforming the fashion, apparel, sports, outdoor and footwear industries.

We partner with over 5,000 brands including Ralph Lauren, ACNE, Burberry, Brunello Cucinelli, Tom Ford, and Zegna as well as 500,000 retailers including exclusive partnerships with Macy’s, Nordstrom, The Bay, Intermix, Bloomingdale’s, Saks Fifth Avenue, and the David Jones.

What you’ll be responsible for:

• Plan, coordinate, and execute integrated marketing campaigns from conception to completion, in order to generate 60% of the new business revenue in EMEA.
• Collaborate with internal teams, including marketing, sales, product, and creative, to ensure cohesive messaging and consistent brand experience across all channels.
• Oversee the creation of compelling and engaging content for marketing campaigns, including copywriting, visual assets, and multimedia content, tailored to specific audience segments and channels.
• Utilize marketing automation tools and technology platforms to streamline campaign execution, track performance metrics, and optimize marketing initiatives for maximum impact.
• Analyze campaign performance metrics and customer insights to identify trends, opportunities, and areas for optimization. Use data-driven insights to refine marketing strategies and improve campaign effectiveness.
• Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership.
• Manage the EU marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives within allocated budget constraints.
• Conduct market research and competitive analysis to stay abreast of industry trends, consumer behavior, and competitor activities. Use insights to inform marketing strategies and identify new opportunities for growth.
• Collaborate with external vendors, agencies, and partners as needed to support marketing initiatives, ensuring deliverables meet quality standards and deadlines.
• Grow brand awareness in primary target regions and verticals.

What you need to bring to the team:

• 10+ years experience in Demand Generation and Brand Marketing in the European market.
• Previous experience in Wholesale, Retail or Fashion is preferred.
• Previous employment in B2B or eCommerce is preferred.
• Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI.
• Proven background in budgeting, marketing planning, and financial forecasting strongly preferred.
• Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-time strategic initiatives.
• Experience developing a robust testing & optimization strategy to optimize lead generation and ROI.
• Experience with HubSpot and Salesforce is a plus.

What’s in it for you?

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible environment;
• Genuine career opportunities in a company that’s creating new jobs every day;
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Immediate access to health insurance
• Health and wellness benefits
• Paid leave assistance for new parents
• Linkedin learning license
• 1 paid volunteer day annually

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.