Director, GTM Programs and Initiatives

Recorded Future; London; On-site; GBP 100,000 - 140,000; Full time

Job summary

A leading technology company is seeking a Director of Go-To-Market Programs & Initiatives based in London. In this pivotal role, you will drive sustainable growth, enhance sales operations, and lead high-impact initiatives that modernize strategies across the business. The ideal candidate will possess extensive experience in GTM execution and transformation.

Qualifications

• 7+ years of experience in GTM strategy or program management.
• Demonstrated success in leading cross-functional programs.
• Deep understanding of sales operations and lead-to-revenue processes.

Responsibilities

• Lead and scale GTM programs across Sales, Marketing, and Customer Success.
• Redesign GTM processes to enhance sales conversion rates.
• Serve as a trusted advisor to senior leadership with strategic insights.

Skills

Sales Enablement

Program Management

Cross-Functional Leadership

Sales Operations

Analytical Skills

Tools

Salesforce

Marketo

Gainsight

Outreach

Job description

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

About the Role

As the Director of Go-To-Market (GTM) Programs & Initiatives, you will play a critical role in shaping how our revenue engine operates, helping drive sustainable growth, increase efficiency, and deliver a seamless experience for sellers and customers alike.

In this highly cross-functional leadership role, you will oversee and execute complex, high-impact initiatives that modernize sales operations, optimize GTM processes, and accelerate revenue growth. This role sits at the intersection of business strategy, operational excellence, and change leadership—driving initiatives that enhance sales productivity, streamline lead-to-cash processes, and improve customer engagement.

This is a unique opportunity for a hands-on leader with a passion for enabling high-performing sales organizations. If you thrive in fast-paced, high-growth environments and bring deep expertise in GTM execution and transformation, we want to hear from you.

What You'll Do:

• Strategic Program LeadershipLead and scale mission-critical GTM programs that span Sales, Marketing, Channel, Customer Success, and Revenue Operations.
• Process OptimizationRedesign core GTM processes, including lead qualification, opportunity management, and sales execution, to drive higher conversion rates and improved sales velocity.
• Cross-Functional CollaborationPartner with leaders across the business to ensure alignment and successful delivery of GTM initiatives. Influence without authority and coordinate prioritization and resourcing across multiple functions.
• Program & Change ManagementManage the full lifecycle of GTM programs, from scoping and planning to execution, adoption, and iteration, while embedding change management best practices.
• Operational ExcellenceEstablish governance models, operating cadences, and dashboards to drive execution rigor, transparency, and continuous improvement across GTM functions.
• Executive EngagementServe as a trusted advisor to senior leadership, providing strategic insights, progress updates, and data-backed recommendations that influence key business decisions.
  
  

What You'll Bring:

• 7+ years of experience in GTM strategy, sales enablement, or program management within SaaS, cybersecurity, or high-growth technology companies.
• Demonstrated success leading cross-functional programs that drive measurable improvements in sales performance and operational efficiency.
• Deep understanding of sales operations, lead-to-revenue processes, and pipeline management.
• Expertise in Salesforce, Marketo, Gainsight, Outreach and sales productivity tools.
• Exceptional program and project management skills, with a keen eye for process design and execution excellence.
• Strong business acumen and the ability to translate strategic goals into operational execution.
• Outstanding communication, influence, and stakeholder engagement abilities.
• Analytical and data-driven approach with strong grasp of KPIs, dashboards, and performance measurement.

Preferred Attributes

• Familiarity with emerging GTM technologies and revenue operations trends.
• Strategic mindset with a bias for action and a hands-on, collaborative leadership style.
• Confident in navigating ambiguity and influencing stakeholders across levels and functions.
• PMP certification or Agile experience is a plus.

Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.

Want more info?
Blog & Podcast : Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Linkedin , Instagram &Twitter : What’s happening at Recorded Future
The Record : The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline : History of Recorded Future
Recognition : Check out our awards and announcements

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