Director, Growth Marketing EMEA

TN United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a dynamic Head of Growth Marketing to lead a high-performing team in driving demand across EMEA. This role involves crafting and executing strategies that align with both global and local objectives, ensuring a steady flow of qualified leads. The ideal candidate will have over 12 years of marketing experience, with a strong focus on demand generation and account-based marketing. Join a fast-growing company that values innovation and collaboration, and play a pivotal role in shaping the future of data-driven marketing.

Qualifications

• 12+ years of marketing experience in hyper-growth environments.
• Proven experience in managing and developing high-performing teams.
• Strong strategic thinking with actionable plans.

Responsibilities

• Lead and mentor high-performing Growth Marketing teams.
• Drive campaign initiatives to generate qualified demand across EMEA.
• Oversee planning and execution of multi-channel demand generation campaigns.

Skills

Marketing Strategy

Data Analysis

Team Leadership

Demand Generation

Account Based Marketing (ABM)

Collaboration

Communication

Tools

Marketo

Salesforce

Tableau

Adobe Target

Job description

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Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is seeking an experienced and data driven individual to join our team as the Director of Growth Marketing. Snowflake delivers the Data Cloud, a global data network that empowers organizations around the world to mobilize their data. In this role, you will play a crucial part in driving demand and supporting to exceed sales pipeline targets across EMEA.

In this role, you will work and collaborate with our EMEA Growth GTM Leaders, EMEA SDR Leaders, field marketing, product marketing, alliances, and the global marketing organisation.

As the Head of Growth Marketing you will be a coach, responsible for leading a high-performing team of Growth Marketing leaders spanning roles across ABM, Demand Gen and Digital while actively contributing to the development and execution of programmes to drive pipeline in our target accounts.

As a Head of Growth Marketing at Snowflake you will:

Team Leadership : Lead, mentor, and inspire high performing ABM Managers, Demand Generation Managers and Digital roles to exceed goals.

Growth Marketing Strategy : Drive campaign initiatives aligned with the global and local strategies to generate qualified demand and pipeline across EMEA.

Cross-Functional Collaboration : Collaborate with field marketing, product marketing, content, web, marketing operations, and other cross functional teams to ensure demand generation initiatives meet pipeline objectives.

Program Management : Oversee the planning, execution, and optimization of our marquee global event series. Each quarter we run 1-2 programs, examples include; Data For Breakfast, Data Cloud World Tour, Summit and more.

Campaign Management : Oversee the planning, execution, and optimization of multi-channel demand generation campaigns, including email marketing, content marketing, webinars, and paid advertising.

Lead Nurturing : Optimize lead nurturing programs to ensure a steady flow of qualified leads into the sales pipeline, by working closely with field marketing and marketing operations.

Performance Analysis : Continuously monitor and analyze growth marketing performance metrics, using data-driven insights to make informed decisions, and optimizations.

Reporting : Provide regular reports and updates on growth marketing performance to the marketing and sales leadership team.

Our ideal Head of Growth Marketing will have/be:

Experience : 12+ years of marketing experience working in a hyper-growth, start-up environment, with at least 5 years in a leadership role.

Team Leadership : Proven experience in managing and developing high-performing teams.

Strategic Thinker : Strong strategic thinking and the ability to translate strategy into actionable plans.

Collaborative : Excellent collaboration skills with the ability to work effectively across cross-functional teams.

Analytical : Proficiency in data analysis and the use of marketing technology and analytics tools.

Tech-savvy : Familiarity with marketing platforms including Marketo, Salesforce, Tableau, AEM, Adobe Target, event platforms, and other marketing technology.

Results-Oriented : A track record of delivering measurable results in demand generation and account based marketing.

Communication : Exceptional written and verbal communication skills, and the ability to tell stories through data.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.