Director, Global SME Specialist Sales Alternative Distribution (Europe)-R-251396

Mastercard; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Mastercard is seeking a Director for Global SME Specialist Sales in Alternative Distribution. The role focuses on driving revenue growth across Europe by executing a sales strategy aimed at SMEs within the Consumer Packaged Goods sector, facilitating their transition to digital payments. The ideal candidate will have substantial sales experience, particularly in lead generation and pipeline management, and possess a strong understanding of CPG dynamics.

Qualifications

• Proven experience in sales, lead generation, and pipeline management.
• Experience in financial services and consumer packaged goods (CPG) is required.
• Strong communication and relationship management skills.

Responsibilities

• Own and execute a revenue-driven sales strategy.
• Develop and maintain a robust sales pipeline.
• Identify and engage potential customers through market research and networking.

Skills

Sales Strategy

Lead Generation

Pipeline Management

Negotiation

Relationship Management

Communication

Education

Bachelor’s degree

Advanced degree preferred

Tools

Excel

Power BI

Job description

Join to apply for the Director, Global SME Specialist Sales Alternative Distribution (Europe)-R-251396 role at Mastercard

1 day ago Be among the first 25 applicants

Join to apply for the Director, Global SME Specialist Sales Alternative Distribution (Europe)-R-251396 role at Mastercard

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Director, Global SME Specialist Sales Alternative Distribution (Europe)

Overview

Across Europe, Small, and Medium Businesses (SMEs) are essential to economic growth, contributing significantly to employment and GDP. However, small businesses often face payment inefficiencies, relying on manual, cash, and check-based transactions that limit growth and financial access. Mastercard is dedicated to enabling businesses to grow and thrive in a digital-first economy. Our rallying cry is “Empowering Every Business, Everywhere”—this segment is central to Mastercard’s growth strategy, given its importance in the payments ecosystem as both payers and acceptors of electronic transactions.

Role

The SME team is looking for a Director, SME Sales Specialist to drive revenue growth and expand Mastercard’s presence in this segment. The primary focus of this role is on sales execution and revenue generation, supported by product management initiatives to enhance Mastercard’s SME offerings.

Key Responsibilities

Sales (Primary Focus)

• Own and execute a revenue-driven sales strategy to grow Mastercard’s alternative distribution SME segment share across Europe.
• Develop and maintain a robust sales pipeline, leveraging data-driven insights to prioritize high-impact opportunities.
• Prospecting & Lead Generation: Identify and engage potential customers through market research, networking, partnerships, and direct outreach.
• Industry Focus – Consumer Packaged Goods (CPG): Work with CPG companies, distributors, and wholesalers to digitize B2B payments and enable small businesses to transition from cash-based transactions to digital-first ecosystems.
• Solution Innovation & Consultative Selling: Understand SME pain points and tailor Mastercard’s solutions to address their unique challenges, including payment acceptance, spend management, and digital transformation.
• Pipeline Management & Sales Execution: Manage the end-to-end sales process, from qualifying leads to negotiating contracts and closing deals.
• Represent Mastercard at industry events, conferences, and networking opportunities to enhance brand visibility and establish thought leadership in the SME space.
• Track and analyze performance metrics, adjusting sales tactics and strategies as needed to exceed growth targets.
  
  
  

Product Management (Supporting Focus)

• Support go-to-market execution by collaborating with product, marketing, and partnerships teams to enhance Mastercard’s SME solutions.
• Develop business strategies to help CPG digitize payments, streamlining B2B transactions for small businesses.
• Analyze market trends, competition, and SME lifecycle journeys to inform product and sales strategies, driving differentiation and innovation.
• Identify and drive partnership opportunities to improve value propositions and expand distribution channels.
• Collaborate with fintechs and technology partners to design and implement digital payment and financing solutions tailored for SMEs.
• Identify and drive innovation in B2B and supply chain finance, integrating Mastercard’s capabilities with key industry players.
• Develop sales enablement tools and training materials to support SME-focused sales colleagues.
  
  
  

All About You

The ideal candidate for this position should:

• Be passionate about “Empowering Every Business, Everywhere” and the idea of democratizing access to digital payments and financial tools for MSMEs.
• Have proven experience engaging internal and external commercial and technical stakeholders to drive solution development and adoption.
• Have a strong sales background, with experience in lead generation, pipeline management, deal negotiation, and revenue growth strategies.
• Have experience in financial services and/or payments, with an understanding of competitive offerings, industry trends, and profitability drivers.
• Have Consumer Packaged Goods (CPG) experience (required).
• Have experience working with fintechs and alternative payment providers to drive innovation in B2B transactions.
• Possess intermediate knowledge of analytics applications such as Excel or Power BI.
• Have strong relationship management, influencing, and communication skills.
• Be self-motivated, a quick learner, and able to manage multiple priorities in a fast-paced environment.
• Hold a Bachelor’s degree (required); advanced degree preferred.
• English required; additional languages are a plus.
  
  
  

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
  
  
  

R-251396

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Financial Services, IT Services and IT Consulting, and Technology, Information and Internet

Referrals increase your chances of interviewing at Mastercard by 2x

Get notified about new Director Sales Distribution jobs in London, England, United Kingdom.

Director of Sales & Distribution - Pre-Opening, St. Regis London

London, England, United Kingdom 1 week ago

Global Account Director - Global Business Solutions - London

London, England, United Kingdom 1 day ago

Global Account Director, CPG - Global Accounts - London

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 day ago

Sales & Operations Director (Vaping Industry - UK Market)

London, England, United Kingdom 9 months ago

Global Account Director, Beauty - Global Accounts - Paris

London, England, United Kingdom 3 days ago

London, England, United Kingdom 2 weeks ago

Enterprise Account Director - Talent Solutions

London, England, United Kingdom 2 days ago

Greater London, England, United Kingdom 3 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

Uxbridge, England, United Kingdom 2 months ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 2 days ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 7 hours ago

Commercial Director (Beauty), EMEA - London

London, England, United Kingdom 1 day ago

Sales Director, Enterprise (Manufacturing, Industrial and Transport)

London, England, United Kingdom 1 day ago

Egham, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Director of Account Management (Dubai Based)

Greater London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 2 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.