Director Global Sales - Luxury & Lifestyle Northern Europe

AccorCorpo; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Global Director of Sales, driving growth for luxury and lifestyle brands across Northern Europe. This dynamic role involves engaging with luxury travel agencies, developing strategic partnerships, and maximizing revenue opportunities. You will lead initiatives that promote brand loyalty and enhance client experiences while embodying the company's core values. With a commitment to diversity and continuous learning, this position offers a unique chance to shape the future of hospitality in a vibrant and supportive environment.

Benefits

The ALL Heartists program benefits

Continuous learning and development opportunities

Qualifications

• 5+ years of experience in luxury hospitality sales.
• Expertise in International Luxury Hotel Programs & Luxury Consortias.

Responsibilities

• Grow business from existing luxury partners and generate new business.
• Develop account strategy and activation roadmap for luxury brands.

Skills

Luxury hospitality sales

Account management

Business development

Sales procedures knowledge

Strong IT skills (Office 365)

Fluent in English

Familiarity with AI applications

Analytical skills

Education

Bachelor's degree in business or hospitality

Tools

Hospitality CRM

Job description

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Company Description

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

We are looking for a dynamic Global Director of Sales, promoting our Luxury and Lifestyle brands in Northern Europe, with a primary focus on the United Kingdom, Ireland, and Scandinavia.

• Responsible for growing business from existing luxury partners (including consortia and travel advisors) and generating new business to maximize transient revenue, profits and market share within the luxury & lifestyle segment.
• Business development / prospecting in the region.
• Actively engage with luxury travel agencies identifying new opportunities, providing assistance, training, and overall support.
• Develop account strategy and activation roadmap, marketing & sponsorship activities and client presentations.
• Promote the Accor Preferred Partner program as well as the HERA Travel Advisor loyalty program in the region (enrollment, training, engagement initiatives).
• Develop and execute quarterly and annual account reviews and market action plans.
• Provide expertise and support to hotels in developing luxury sales strategy for accounts and region.
• Maintain an up-to-date database for newsletters distribution and communication.
• Actively research new B2B opportunities in driving revenue and brand awareness.
• Lead and participate in relevant tradeshows, conventions, famtrips and industry events.
• Become a brand ambassador and embody Accor's values in every client's or co-workers' interaction.
• Manage and optimize budget approved for the region.
• Engage on Social Media platforms and identify opportunities.

Qualifications

• 5 + years of experience in luxury hospitality sales.
• Bachelor's degree in business, hospitality or equivalent.
• Expertise in International Luxury Hotel Programs & Luxury Consortias.
• Excellent relations in the hotel/hospitality industry.
• Fluent in English, both written and verbal (knowledge of second language is a plus).
• Deep understanding of account management.
• Knowledge and understanding of sales procedures associated with the hotel industry.
• Strong IT skills (Office 365).
• Understand & promote all selling tools & loyalty programs.
• Understand the fundamentals of implementing AI tools for project management workflows.
• Familiarity with basic AI applications in streamlining work processes.
• Experience with a hospitality CRM.
• Focused, analytical and goals driven individual.

Additional Information

What benefits can Accor offer its employees?

• The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports...) at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round!

Learning & development:

Management talent at the heart of our HR Accor strategy.

We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths.

Our Culture #BeALLyouAreWithALLyourHeart

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.