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Director, FC Performance Media

Electronic Arts (EA)

Greater London

On-site

GBP 151,000 - 260,000

Full time

11 days ago

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Job summary

An established industry player is seeking a Director of FC Performance Media to lead user acquisition strategies for a range of popular gaming franchises. This role involves collaborating with various teams to enhance marketing efforts and drive revenue growth. The ideal candidate will have extensive experience in performance marketing, particularly in the gaming sector, and will excel in a dynamic, creative environment. Join a forward-thinking company that values innovation and teamwork, and play a pivotal role in shaping the future of interactive entertainment.

Benefits

Paid Time Off
Medical/Dental/Vision Insurance
401(k) Plan
Paid Parental Leave
Free Games

Qualifications

  • 10+ years’ experience in performance marketing for games.
  • 5+ years in a leadership role managing teams.
  • In-depth understanding of user acquisition algorithms.

Responsibilities

  • Lead a team of marketers specializing in user acquisition.
  • Develop multi-year paid user acquisition strategy.
  • Collaborate with analytics to optimize performance metrics.

Skills

Performance Marketing
User Acquisition
Data Analysis
Team Leadership
Marketing Strategy

Education

BA/BS Degree in Marketing or Finance

Job description

Join to apply for the Director, FC Performance Media role at Electronic Arts (EA)

Join to apply for the Director, FC Performance Media role at Electronic Arts (EA)

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Director of FC User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the FC Franchise.

Responsibilities

  • Lead a high-performing team of data-driven marketers specializing in user acquisition for FC on PC, console and mobile
  • Seek out performance media solutions to critical business problems to help us grow and achieve our goals
  • Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies
  • Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns
  • Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.
  • Lead ROAS target setting with the FC studios and commercial teams to hit games’ top and bottom line returns.
  • Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.
  • Change agent for advertising partner roadmaps to better meet business demands
  • Improve strategies to grow and maximize revenue for titles
  • Craft clear data-driven narrative to senior management

Requirements

  • 10+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games
  • 5+ years of experience in leadership/team manager role
  • Experience managing AAA game media budgets
  • Ownership, accountability & ability to solution complex problems.
  • In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
  • BA/BS Degree in marketing/finance or equivalent quantitative field
  • Passion/knowledge for video games

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

  • British Columbia (depending on location e.g. Vancouver vs. Victoria) * $151,800 - $208,900 CAD
  • California (depending on location e.g. Los Angeles vs. Sacramento) * $170,500 - $259,300 USD
  • Washington (depending on location e.g. Seattle vs. Spokane) * $167,300 - $238,500 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Seniority level
  • Seniority level
    Director
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Entertainment Providers

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