Director, Events Audience Marketing

POLITICO Europe; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Director of Events Audience Marketing to lead their dynamic events team. This role involves strategizing audience engagement for high-profile events, collaborating with various teams to ensure effective recruitment, and optimizing processes for maximum impact. The ideal candidate will possess extensive experience in marketing and event strategy, with a strong focus on data-driven decisions. Join this innovative firm and play a pivotal role in shaping influential live journalism events across Europe, while working in a fast-paced and creative environment.

Qualifications

• 8+ years in audience engagement, marketing, or event strategy.
• Experience recruiting senior-level stakeholders for high-profile events.
• Strong leadership and team management skills.

Responsibilities

• Lead audience recruitment strategy for POLITICO Live events.
• Collaborate with teams to curate influential event audiences.
• Manage budget for event promotion and marketing execution.

Skills

Audience Engagement

Marketing Strategy

Event Management

Leadership

Copywriting

Data Analysis

Digital Marketing

Stakeholder Recruitment

Tools

CRM Tools

Event Registration Platforms

Audience Analytics Tools

Job description

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Join POLITICO’s dynamic and growing events team in Europe to deliver excellence in live journalism. The Director, Events Audience Marketing leads the audience team for all POLITICO Live events, ensuring a high-quality and high-quantity audience across in-person and online events, and reports to the Executive Producer, Events Europe.

What You'll Do

Audience Engagement & Recruitment

• Lead the audience recruitment strategy for POLITICO Live events, ensuring quantitative and qualitative KPIs are met.
• Oversee recruitment of high-level stakeholders (institutional & corporate) for strategic events, including:
• Davos, Munich Security Conference, UNGA, COP, POLITICO 28, and key POLITICO brand events.
• Collaborate closely with the VIP team, editorial, commercial teams, and senior leadership to curate influential event audiences.
• Optimize internal processes for audience engagement, ensuring efficiency across teams.
• Innovate on audience acquisition tools and platforms to maximize reach, impact, and efficiency.
• Own the cross-promotion strategy for POLITICO Live events, working with the marketing team to align with broader POLITICO product promotion.
• Ensure audience engagement campaigns are strategic, creative, and data-driven.
• Train and mentor the team on content marketing best practices and copywriting.
• Maintain high attention to detail across all audience engagement campaigns.
• Push creative boundaries to match the dynamic pace of POLITICO’s growth and ambition.

Data & Performance Analytics

• Collaborate with the data team to track, measure, and optimize audience engagement campaigns.
• Maintain and analyze campaign reports to improve targeting and outreach efforts.

White Label Events & Budget Management

• Oversee the audience recruitment and marketing execution for White Label events (Not produced by the Live Events team).
• Manage the budget allocated for event promotion, ensuring efficient resource allocation under the Executive Director’s supervision.

What You'll Need

• 8+ years of experience in audience engagement, marketing, or event strategy.
• Experience recruiting senior-level institutional and corporate stakeholders for high-profile events.
• High familiarity with digital marketing, CRM tools, and event registration platforms.
• Strong leadership and team management skills.
• Creative, strategic thinker with excellent copywriting and content marketing abilities.
• Data-driven mindset with experience using audience analytics tools.
• Ability to work in a fast-paced, high-growth environment.
• Language requirement: English is a must (ideally native), French and/or German a strong plus
• Background in media, journalism, or political events.
• Experience working across multiple European markets.

This position can be located in Brussels, Paris, London and Berlin.

About POLITICO

POLITICO is a global news and information company at the intersection of politics and policy. It is the essential online, mobile and print destination for the most influential people in the world. With publications based in Washington, D.C., New York, London, and Brussels, POLITICO boasts an enormous roster of the most talented reporters and editors in the world.

It is POLITICO's policy to provide equal employment opportunity to all qualified individuals without regard to race, colour, religion, national origin, gender, age or any other characteristic protected by local laws and regulations.

Application Instructions & Further Details

If you are interested in this opportunity please send a CV and motivation letter outlining why you’re the right candidate for this role, plus a maximum of three writing samples.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Newspaper Publishing

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