Director - Customer Engagement & Partnership (B2C)

Page Executive; United Kingdom; On-site; Confidential; Full time

Job summary

A leading financial services group is seeking a professional to lead B2C customer engagement strategies across Hong Kong and Southeast Asia. The successful candidate will develop strategic partnerships with financial institutions and oversee product positioning for consumer lending products. Key qualifications include experience in B2C sales and a deep understanding of consumer lending products. This role offers an attractive benefits package and opportunities for growth.

Benefits

Attractive benefits package

Opportunities for professional growth

Collaborative work culture

Qualifications

• Proven experience in B2C sales and partnership development within financial services.
• Deep understanding of consumer unsecured loans and mortgage solutions.
• Strong leadership and team management skills.

Responsibilities

• Lead customer engagement strategies across Hong Kong and Southeast Asia.
• Develop and manage strategic partnerships with financial institutions.
• Design customer-centric campaigns to enhance brand loyalty.

Skills

B2C sales experience

Partnership development

Understanding of consumer lending products

Strong leadership skills

Excellent communication skills

Job description

• Familiar with B2C sales and partnership with FI, virtual banks
• Solid understanding of consumer unsecured loan and mortgage loan

About Our Client

The hiring company is a large organization within the financial services industry, offering a wide range of services and solutions to meet the needs of its diverse client base. It is known for fostering innovation and delivering impactful results in a competitive market.

Job Description

1. Lead B2C customer engagement strategies across Hong Kong and Southeast Asian markets, driving growth and retention.
2. Develop and manage strategic partnerships with financial institutions (FIs), virtual banks, and fintech platforms to expand customer reach.
3. Design and execute customer-centric campaigns that enhance brand loyalty and drive product adoption.
4. Oversee product positioning and go-to-market strategies for consumer lending products, including unsecured loans and mortgage loans.
5. Collaborate cross-functionally with marketing, product, and analytics teams to optimize customer journeys and engagement metrics.
6. Monitor market trends and competitor activities to identify new partnership opportunities and customer engagement innovations.

The Successful Applicant

• Proven experience in B2C sales and partnership development, especially within financial services and digital banking ecosystems.
• Deep understanding of consumer lending products, including unsecured personal loans and mortgage solutions.
• Strong leadership and team management skills, with a track record of leading regional teams across Hong Kong and Southeast Asia.
• Excellent communication and stakeholder management abilities, capable of influencing senior partners and internal executives.

What\'s on Offer

• Attractive benefits package, including holiday leave and performance incentives.
• Opportunities for professional growth and development in the financial services industry.
• A collaborative and innovative work culture that values strategic thinking.