Director, CRM Strategy & Lifecycle Marketing (Freelance)

Publicis Groupe; Birmingham; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing firm seeks a freelance Director of CRM Strategy & Lifecycle Marketing to develop communication strategies for client lifecycle stages. This role involves collaborating with cross-functional teams to enhance client relationships and optimize marketing communications through various channels.

Benefits

Medical Coverage

401(k) Plan

Paid Time Off

Qualifications

• 10+ years of experience in Marketing or Communications.
• Proficiency in email marketing, SMS, and direct mail.

Responsibilities

• Develop CRM & Lifecycle marketing strategies with stakeholders.
• Design promotional communication journeys via various channels.
• Analyze communication performance metrics for strategy adjustments.

Skills

Analytical Skills

Customer-Centric Approach

Marketing Strategy

Tools

Salesforce Marketing Cloud

Job description

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

Razorfish has an immediate need for a freelance Director, CRM Strategy & Lifecycle Marketing to start ASAP and work on a 6+ month engagement for a Financial Services client. This role does require someone to be onsite in our Detroit offices 3 days/week.

As a Director, CRM Strategy & Lifecycle Marketing, you'll develop and manage communication strategies for different client lifecycle stages, building long-term relationships with clients. You'll be responsible for creating comprehensive communication journeys for both prospect and existing clients using various channels. You'll collaborate with the cross-functional teams to build client segments, develop pre-screen and trigger strategies, expand communication efforts to clients through strategic third-party contact lists and to ensure cohesive and compelling messaging.

Responsibilities

• Develop CRM & Lifecycle marketing strategies with stakeholders that align and provide value to company objectives
• Leverage market research to inform marketing strategies and develop knowledge of audience needs and wants
• Develop, maintain and inform detailed briefs and product positioning by outlining products coming to market, target audience, tactics, communication channels and success measures
• Collaborate with stakeholders to create and present actionable marketing plans which anticipate the outcome of campaigns and seek budget approval
• Understand the client journey, including awareness of specific communications select audiences have seen before and after given directions
• Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospect and existing clients
• Utilize audience insights to tailor communication strategies for maximum engagement and conversion
• Partner closely with the product and sales teams to build in process nurturing journeys
• Leverage expertise of the brand and performance marketing teams to identify testing opportunities, optimize marketing communications and to incorporate findings into future communications
• Develop strategies to reach new audiences and drive brand awareness
• Develop testing roadmaps for optimization, scaling results to applicable journeys
• Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
• Analyze communication performance metrics to inform strategy adjustments and improvements

Qualifications

• 10+ years of experience in Marketing, Communications or related field
• 10+ years of experience in digital marketing, focusing on customer relationship management (CRM)
• Proficiency in Salesforce Marketing Cloud
• Proficiency in email marketing, SMS, push notifications and direct mail
• Demonstrated knowledge of SFMC channel strategies
• Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
• Experience with audience segmentation and data analysis
• Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences

Additional Information

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $76.00 - $104.00 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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