Director, Client Growth Marketing, Visa Direct

Visa; Greater London; On-site; GBP 120,000 - 170,000; Full time

Job summary

Visa Direct Global Marketing is seeking a strategic growth leader to develop and scale client growth programs that accelerate adoption, expand use cases, and increase transaction volume. You will collaborate with product, sales, marketing, analytics and regional teams to shape how Visa Direct grows relationships with financial institutions, fintechs, marketplaces and payment providers worldwide.

The role requires a combination of strategic thinking, data-driven decision making, stakeholder

Qualifications

• Experience in client growth, client success, product marketing, GTM, consulting, fintech/payments.
• Proven growth strategies driving adoption, engagement, retention, and revenue.
• Strong understanding of payments/fintech landscape and digital commerce.
• Experience scaling programs across multiple markets and client segments.
• Proven ability to lead cross-functional initiatives and influence stakeholders.
• Strong analytical, commercial, and problem-solving skills.
• Excellent communication and storytelling for senior leaders.
• Exceptional stakeholder management across global teams.
• Collaborative, results-oriented with hands-on execution.
• Digital fluency and AI tools experience (e.g., ChatGPT, Copilot).

Responsibilities

• Lead global client growth strategies across the client lifecycle from activation to expansion.
• Develop scalable growth frameworks, playbooks, and engagement programs with measurable impact.
• Partner with regional and commercial teams to identify growth opportunities and increase adoption.
• Use data, market intelligence, and client insights to inform growth strategies and benchmarking.
• Create dashboards and reporting frameworks to measure and accelerate client growth.
• Support strategic launches, market expansion initiatives, and cross-sell opportunities across Visa Direct.
• Act as a trusted advisor and subject matter expert on Visa Direct solutions and best practices.

Skills

Growth strategy

Client growth

Stakeholder management

Data-driven decisions

Cross-functional collaboration

Analytical

Communication

Payments domain knowledge

Tools

Generative AI tools

BI tools

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Visa Direct is Visa’s real-time payments network, enabling fast, secure, and scalable money movement across the globe. Supporting person-to-person payments, business payouts, disbursements, marketplace payments, and cross-border transactions, Visa Direct is transforming how money moves worldwide.

The Visa Direct Global Marketing team helps clients unlock the full value of Visa Direct through growth strategies that drive adoption, expansion, and commercial success.

We are seeking a strategic and commercially minded growth leader to develop and scale global client growth programs that accelerate adoption, expand use cases, increase transaction volume, and strengthen client engagement. Working closely with product, sales, marketing, analytics, and regional teams, you will help shape how Visa Direct grows relationships with leading financial institutions, fintechs, marketplaces, and payment providers around the world.

This role is ideal for professionals with experience in client success, growth marketing, product marketing, consulting, go-to-market strategy, or payments. Success in this position requires a combination of strategic thinking, data-driven decision making, stakeholder management, and operational excellence.

What You’ll Do

• Lead global client growth strategies across the client lifecycle, from activation and adoption to retention and expansion.
• Develop scalable growth frameworks, playbooks, and engagement programs that drive measurable business impact.
• Partner with regional and commercial teams to identify growth opportunities and increase client adoption and transaction volume.
• Use data, market intelligence, and client insights to inform growth strategies and performance benchmarking.
• Create success metrics, dashboards, and reporting frameworks to measure and accelerate client growth.
• Support strategic launches, market expansion initiatives, and cross-sell opportunities across the Visa Direct ecosystem.
• Act as a trusted advisor and subject matter expert on Visa Direct solutions and best practices.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

• Experience in client growth, client success, product marketing, go-to-market strategy, consulting, fintech, payments, financial services, or a related field.
• A proven track record of developing growth strategies that drive client adoption, engagement, retention, and commercial outcomes.
• Strong understanding of the payments, fintech, banking, or technology landscape, with a passion for innovation and digital commerce.
• Experience building scalable programs, frameworks, and operating models across multiple markets and client segments.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders across product, sales, marketing, analytics, and operations.
• Strong commercial, analytical, and problem-solving skills, with the ability to turn data and insights into actionable opportunities.
• Excellent communication, presentation, and storytelling skills, with experience engaging senior leaders and external partners.
• Exceptional stakeholder management skills and the ability to build strong relationships across global teams.
• A collaborative, results-oriented mindset with the ability to balance strategic thinking and hands‑on execution in a fast‑paced environment.
• Digital fluency, including experience leveraging emerging technologies such as Generative AI tools (e.g., ChatGPT, Microsoft Copilot) to enhance everyday work.

Preferred Qualifications

• Experience working with financial institutions, fintechs, payment providers, digital platforms, or marketplace businesses.
• Experience leading client growth, engagement, commercialisation, client success, or product adoption programmes at scale.
• Knowledge of real‑time payments, cross‑border payments, money movement, treasury, or disbursement solutions.
• Experience supporting product launches, new use cases, or market expansion initiatives in regulated industries.
• Familiarity with data visualisation and business intelligence tools.
• Experience designing global programmes that balance regional flexibility with consistent governance and measurement.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.