Director, Brand & Content Marketing

Channel 4; London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

Channel 4, a leading broadcaster, is seeking a Director of Brand & Content Marketing to lead strategic marketing initiatives across multiple platforms, collaborate with internal teams, and drive audience engagement. The ideal candidate will possess expertise in brand building, digital strategies, and leadership, playing a pivotal role in elevating Channel 4's brand identity.

Benefits

Private medical insurance

Free Virtual GP access

Discounted Gym memberships

Pension plan

Life Assurance

Income Protection

Holiday Purchase

Qualifications

• Proven ability to lead and deliver multi-channel advertising work.
• Experience in developing brand equity for famous brands.
• Strong understanding of digital marketing and viewer engagement strategies.

Responsibilities

• Oversee the development and delivery of brand and content marketing plans.
• Drive a culture of creative excellence and lead a high-performance team.
• Manage marketing budgets and assess investment effectiveness.

Skills

Leadership

Strategy

Collaboration

Digital Marketing

Project Management

Job description

Job Description

Job Title: Director, Brand & Content Marketing

Department: Marketing, 4creative & Content Communications

Location: London, Leeds or Manchester

Reporting to: CMO

Job Grade: SL

Salary: Competitive

Job Purpose

A role to lead and own the development and delivery of brand strategy and content marketing plans across Channel 4, Channel 4 Streaming and Channel 4+, working in partnership with the Director of Media & Effectiveness. You will oversee all brand and content marketing activity and collaborate with the 4creative leadership team, 4Studio and the Commissioning department to drive distinctive, relevant and creatively best-in-class output that bring viewers to the brand and its content, ensuring alignment with our corporate KPIs and purpose.

Key Responsibilities

Develop and deliver best-in-class brand and content marketing plans

• Lead the development and delivery of brand and content marketing plans, working closely with the Director of Media & Effectiveness to manage the marketing budget and assess the investment mix and overall spend levels
• Use data and analytics to inform and direct viewer-led strategies, together with internal Audience Research & Insight teams
• Work collaboratively with key stakeholders, both externally & internally, to maximise the understanding of and ambition for how the Channel 4 brand behaves across multiple touchpoints
• Work with the Commissioning team to ensure that content marketing plans are aligned to the editorial vision as well as the Channel 4 brand, supporting delivery of our statutory remit.
• Collaborate with 4Sales to ensure that our sales proposition is on brand, spotting opportunities to create fame for Channel 4
• Partner with the Streaming Business Director on viewer strategy and development of acquisition plans through C4+
• Work closely with the Finance team, CMO and Director of Media & Effectiveness on investment cases and financial reviews
• Ensure marketing strategies and plans are aligned with the CEO, the CMO, and the wider Executive team
  
  

Drive a culture of creative excellence

• In partnership with 4creative, drive and oversee a culture of creative excellence, curiosity and a sound understanding of best-in-class creativity (and the processes to get there) – leading by example and pushing teams to over-deliver
• Ensure the quality of strategy and execution of our advertising and creative output reflects the Altogether Different nature of Channel 4’s remit
• Review and approve briefing processes, proposition development and creative output of our most high-profile campaigns, whilst coaching the team to achieve excellence in these, and via delegation on all other campaigns.
  
  

Lead an integrated MarComms planning approach

• Ensure seamless integration of all communications by working closely with the CMO’s SLT across Media, 4creative and Content Communications
• Use viewer insight to drive strategic decision making across the wider department – ensuring marketing activity reflects changing viewer behaviour.
• Facilitate and grow social and digital first literacy and learning agendas, assessing the role for digital and social partnerships within the team
• Work closely with the Director of Media & Effectiveness to continually review and assess investment mix, spend profiles and overall impact of plans across audience segments and channels
  
  

Lead and develop a high performing team of specialists & generalists

• Review the role of brand management organisationally, identifying any capability gaps and building specialist strategic and executional muscle fit for the future
• Lead and develop a marketing department which delivers tens of major multi-media campaigns, and hundreds of TV promotional campaigns a year – identifying capability gaps
• Reviewing the role of Marketing operations and how it fits into the broader organisation, redefining an operating model that is fit for purpose
• Build a strong digital marketing function that can plug directly into existing platforms, developing performance marketing capabilities alongside top-of-funnel brand expertise
• Develop overall MarTech capability and drive a culture of innovation, taking advantage of emerging technologies or channels
  
  

ESSENTIAL EXPERIENCE AND SKILLS

• A creative individual who has multiple examples of leading and delivering famous, award-winning advertising work, which must be multi-channel. Agency experience is helpful but not essential, client-side experience is a must.
• A brand-building expert who has improved the brand equity and experience of famous brands. Some experience of media or entertainment brands would be helpful, but is not required. Experience of brands which touch the lives of everyone in the UK could also be helpful, but is not essential.
• A strategic mindset, allowing them to understand and translate the company strategy into a clear plan for brand and content marketing. Comfortable and confident with proposition development, ability to keep multiple campaigns on strategy with a singular vision for how these contribute to the brand.
• A leader of integrated campaigns, with experience and understanding of how to creatively target and engage different audiences across social and digital platforms.
• Excellent organisational skills – proven ability to meet tight deadlines, in budget, across strategic and operational projects in a fast-paced and complex business.
• Expert people manager with proven experience of developing a results-focused team who excel
• A “digital native” mindset (even if not actually a digital native!), borne out by their previous campaigns having strong digital elements, and a strong familiarity with the latest marketing developments in digital channels.
• A capability-builder, with a track record of building new skills in their department, and developing junior staff and middle managers.
• First class collaboration, communication, influencing and relationship management experience – internally with Executive level stakeholders, and externally with agencies and stakeholders – with excellent presentation skills.
• A commercially savvy and financially fluent marketer, comfortable working with multi-million budgets, with experience of managing a P&L (or equivalent).
• Experience of managing production budgets and external partners to deliver defined outcomes and results.
  
  

Basic salary per annum starting from £0.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

• Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
  
  

Benefits There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1’s available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase
  
  

Hybrid working From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.

Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date 16 Jul 2025

Equal Opportunities Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme

Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer

Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Workplace Adjustments

We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail [e-mail]