Director, Advertising Sales & Account Management

Connexity | Skimlinks, a Taboola company; Greater London; On-site; GBP 150,000 - 220,000; Full time

Job summary

Skimlinks, a Connexity and Taboola company, seeks a Director of Advertising Sales & Account Management to lead the EMEA advertiser team from London. You will own revenue across sponsorship, commission and incentive programs, and build strategic partnerships with global agencies, brands, and PR groups.

The role requires shaping plans, driving growth and cross-sell opportunities. You will mentor a senior team across merchant development and campaign delivery, expand creator and brand sponsorship

Qualifications

• 12+ years in performance marketing and partnerships.
• 5+ years leading high-performing commercial teams.
• Established network across global agency groups, PR, retail media, creator/influencer and brand marketing teams.

Responsibilities

• Lead, mentor and scale the EMEA Advertiser team across merchant development, account management and campaign delivery.
• Own the EMEA demand revenue number and build the annual commercial plan across commission, tenancy, sponsorship and incentive revenue.
• Drive advertiser development with top retailers and brands; grow commission rates and paid placements across publisher and creator networks.
• Develop seasonal and tentpole strategies to maximise advertiser investment and publisher earnings.
• Establish and own strategic demand partnerships with top global agency groups and their agencies.
• Build partnerships with PR and communications agencies to position Skimlinks as a measurable channel.
• Collaborate with retail media networks to unlock budgets for commerce content.
• Grow creator and brand sponsorship revenue with influencer and talent agencies.
• Productize demand propositions for agency and brand buyers, including sponsored placements and gift guides.
• Negotiate and manage contracts, insertion orders and agency framework agreements.
• Work with Taboola's global teams to identify joint opportunities and cross-sell Skimlinks/Connexity.
• Identify and drive new revenue opportunities, spotting market shifts and pivoting ahead.

Skills

Performance marketing

Partnerships

Digital advertising

Account management

Team leadership

Education

Bachelor's or Master's degree

Job description

Skimlinks, a Connexity and Taboola company, drives e-commerce success for 50% of the Internet's largest online retailers. We deliver $2B in annual sales by connecting retailers to shoppers on the most desirable retail content channels. As a pioneer in online advertising and campaign technology, Connexity is constantly iterating on products, solving problems for retailers, and building interest in new solutions. The Director, Advertising Sales & Account Management is based in London and is part of the UK EMEA Commercial team. The role leads our EMEA Advertiser team and owns Skimlinks' relationships with the world's leading retailers, brands and agencies. Building on our Advertiser development function, the successful candidate will grow advertiser revenue across Sponsorship, Social and Multi supply traffic full funnel offering, and establish Skimlinks as a strategic demand partner for the top global agencies across PR, retail media, creator, brand sponsorships, and performance marketing.

Responsibilities

• Lead, mentor and scale the EMEA Advertiser (Demand) team, setting clear targets, structure and ways of working across merchant development, account management and campaign delivery
• Own the EMEA demand revenue number, building and delivering the annual commercial plan across commission, flat-fee/tenancy, sponsorship and incentive revenue
• Drive Advertiser development with our top retailers and brands; build and scale new initiatives to growing commission rates, exclusive and bonus deals, and paid placements across our premium publisher and creator network
• Build and lead seasonal and tentpole strategies (peak, Black Friday and Cyber Week, Prime Day, key gifting moments) that maximise advertiser investment and publisher earnings
• Establish and own strategic demand partnerships with the top global agency holding groups and their agencies (such as WPP, Publicis, Omnicom, IPG, Dentsu and Havas), as well as leading independent and specialist performance/affiliate agencies
• Build partnerships with PR and communications agencies, positioning Skimlinks commerce content as a measurable channel for product placement, launches and earned-media campaigns
• Partner with retail media networks and their agencies to unlock retail media and off-site budgets for commerce content, extending retailer campaigns beyond their own properties
• Develop and grow creator and brand sponsorship revenue, working with influencer, talent and social agencies to bring branded campaigns to our creator platforms
• ShopYourLikes and Howl Package and productise demand propositions for agency and brand buyers, including sponsored placements, gift guides, creator campaigns, audience solutions and Taboola integrations
• Negotiate and manage contracts, insertion orders and agency framework agreements, ensuring favourable terms that are aligned with our business goals and objectives
• Work closely with Taboola's global sales and agency teams to identify joint opportunities and cross-sell Skimlinks and Connexity solutions into existing advertiser and agency relationships
• Identify and drive new revenue opportunities, proactively spotting market shifts and steering the business to pivot ahead of them; for example, helping brands show up in AI-driven search, shopping and discovery
• Monitor and analyse advertiser and campaign performance, building ROI and incrementality reporting that proves value to brands and agencies and drives renewals and upsell
• Work with Operations and Finance to ensure campaigns are delivered in line with contract and that flat fees and sponsorships are invoiced, collected and recognised on time
• Collaborate with Product, Marketing, Publisher and Creator teams to ensure the demand roadmap, tooling and supply strategy are aligned with overall business objectives
• Represent Skimlinks at industry events, agency showcases and conferences, acting as a credible senior voice and thought leader in commerce media
• Keep up-to-date with industry trends, best practices and changes in regulation to ensure compliance and keep our demand offering ahead of the market

Bachelor's or Masters degree

12+ years of experience in performance marketing AND partnerships, digital advertising or agency, including 5+ years leading high-performing commercial teams. An established network of senior relationships across global agency groups, PR agencies, retail media, creator/influencer and talent agencies, and brand marketing teams, with the ability to open doors from day one. Proven track record of securing agency partnerships and budgets, including upfront deals, preferred partner status or framework agreements. Hands-on experience selling into, or buying across, at least two of: retail media, creator / social and brand sponsorships, PR-led product placement, and performance/affiliate marketing. Deep understanding of the affiliate and commerce content ecosystem, including networks, publishers, creators and attribution. Strong track record of owning and exceeding multi-million revenu