Director, Advertising Sales & Account Management

Connexity; Greater London; Hybrid; GBP 140,000 - 190,000; Full time

Benefits offered by this job

Healthcare insurance

Pension

Income Protection

Parental Leave Policies

Flexible work schedules

Job summary

Connexity in London is seeking a Director of Advertising Sales & Account Management to lead the EMEA advertiser team within the UK EMEA Commercial group. The role holds responsibility for revenue across sponsorships, commission and incentives, and for growing spend with world-leading retailers, brands and agencies.

You will build and scale initiatives across premium publisher and creator networks, manage senior stakeholder relationships, and drive revenue growth across multiple channels

Qualifications

• Bachelor's or Master's degree required; extensive experience in performance marketing and partnerships.
• Proven track record of leading high-performing commercial teams and delivering revenue growth across multiple regions.
• Strong network across global agency groups, PR, retail media, creators and brand marketers.
• Excellent negotiation, communication and presentation skills with C-suite stakeholders.

Responsibilities

• Lead and scale the EMEA Advertiser (Demand) team across merchant development, account management and campaign delivery.
• Own the EMEA demand revenue, delivering the annual commercial plan across commission, flat-fee/tenancy, sponsorship and incentive revenue.
• Drive advertiser development with top retailers/brands and grow commission, exclusive deals, and paid placements across publisher/creator networks.
• Develop seasonal and tentpole strategies to maximize advertiser investment and publisher earnings.
• Build partnerships with top agency groups and hold strategic demand partnerships with the top agencies.

Skills

Leadership

Commercial strategy

Negotiation

Stakeholder management

Cross-functional leadership

Go-to-market

Data analysis

Campaign optimization

Education

Bachelor's or Master's degree

Tools

Excel

Job description

Skimlinks, a Connexity and Taboola company, drives e-commerce success for 50% of the Internet’s largest online retailers. We deliver $2B in annual sales by connecting retailers to shoppers on the most desirable retail content channels. As a pioneer in online advertising and campaign technology, Connexity is constantly iterating on products, solving problems for retailers, and building interest in new solutions.

The Director, Advertising Sales & Account Management is based in London and is part of the UK EMEA Commercial team. The role leads our EMEA Advertiser team and owns Skimlinks’ relationships with the world’s leading retailers, brands and agencies. Building on our Advertiser development function, the successful candidate will grow advertiser revenue across Sponsorship, Social and Multi supply traffic full funnel offering, and establish Skimlinks as a strategic demand partner for the top global agencies across PR, retail media, creator, brand sponsorships, and performance marketing.

Responsibilities:

• Lead, mentor and scale the EMEA Advertiser (Demand) team, setting clear targets, structure and ways of working across merchant development, account management and campaign delivery
• Own the EMEA demand revenue number, building and delivering the annual commercial plan across commission, flat-fee/tenancy, sponsorship and incentive revenue
• Drive Advertiser development with our top retailers and brands; build and scale new initiatives to growing commission rates, exclusive and bonus deals, and paid placements across our premium publisher and creator network
• Build and lead seasonal and tentpole strategies (peak, Black Friday and Cyber Week, Prime Day, key gifting moments) that maximise advertiser investment and publisher earnings
• Establish and own strategic demand partnerships with the top global agency holding groups and their agencies (such as WPP, Publicis, Omnicom, IPG, Dentsu and Havas), as well as leading independent and specialist performance/affiliate agencies
• Build partnerships with PR and communications agencies, positioning Skimlinks commerce content as a measurable channel for product placement, launches and earned‑media campaigns
• Partner with retail media networks and their agencies to unlock retail media and off‑site budgets for commerce content, extending retailer campaigns beyond their own properties
• Develop and grow creator and brand sponsorship revenue, working with influencer, talent and social agencies to bring branded campaigns to our creator platforms ShopYourLikes and Howl
• Package and productise demand propositions for agency and brand buyers, including sponsored placements, gift guides, creator campaigns, audience solutions and Taboola integrations
• Negotiate and manage contracts, insertion orders and agency framework agreements, ensuring favourable terms that are aligned with our business goals and objectives
• Work closely with Taboola’s global sales and agency teams to identify joint opportunities and cross-sell Skimlinks and Connexity solutions into existing advertiser and agency relationships
• Identify and drive new revenue opportunities, proactively spotting market shifts and steering the business to pivot ahead of them; for example, helping brands show up in AI-driven search, shopping and discovery
• Monitor and analyse advertiser and campaign performance, building ROI and incrementality reporting that proves value to brands and agencies and drives renewals and upsell
• Work with Operations and Finance to ensure campaigns are delivered in line with contract and that flat fees and sponsorships are invoiced, collected and recognised on time
• Collaborate with Product, Marketing, Publisher and Creator teams to ensure the demand roadmap, tooling and supply strategy are aligned with overall business objectives
• Represent Skimlinks at industry events, agency showcases and conferences, acting as a credible senior voice and thought leader in commerce media
• Keep up-to-date with industry trends, best practices and changes in regulation to ensure compliance and keep our demand offering ahead of the market

• Bachelor's or Masters degree
• 12+ years of experience in performance marketing AND partnerships, digital advertising or agency, including 5+ years leading high-performing commercial teams
• An established network of senior relationships across global agency groups, PR agencies, retail media, creator/influencer and talent agencies, and brand marketing teams, with the ability to open doors from day one
• Proven track record of securing agency partnerships and budgets, including upfront deals, preferred partner status or framework agreements
• Hands-on experience selling into, or buying across, at least two of: retail media, creator / social and brand sponsorships, PR-led product placement, and performance/affiliate marketing
• Deep understanding of the affiliate and commerce content ecosystem, including networks, publishers, creators and attribution
• Strong track record of owning and exceeding multi-million revenue targets in multiple territories
• Exceptional negotiation, communication and presentation skills, comfortable with C-suite brand and agency stakeholders
• Cultural understanding of how to do business in different geographical regions including EMEA, APAC and Americas
• Excellent analytical and problem-solving skills, with proficiency in Excel, affiliate network reporting and campaign measurement tools
• Experience working within cross-functional environments, specifically across Commercial, Operations, Product and Finance teams
• Ability to work independently, manage multiple projects simultaneously and meet deadlines in a fast-paced, results-oriented environment

Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries. Headquartered in Los Angeles, California, the company operates sites and business services in the US, UK, EMEA and APAC. We offer top benefits including Annual Leave Entitlement, paid holidays, competitive comp, team events and more! Learning & Development is also of vital importance to Connexity where each employee has their own career plan, and receives their own Annual Learning Budget to spend as they wish.

• Healthcare insurance & cash plans
• Pension
• Income Protection
• Parental Leave Policies
• Flexible work schedules and work from home/work from office policy
• Wellness Resources
• Equity

We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.

This position is hybrid (3 days / week) and based in our London office.