Direct Response Creative Strategist

Ignite; Greater London; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Annual bonus

Equity

25 days holiday + bank holidays

Early finish Fridays in summer

Work from anywhere up to 2 weeks/year

Wellbeing allowance

Private mental health support

Personal development budget

Pension matching 5%

Company away trip

Job summary

Ignite is partnering with a fast-growing challenger brand in FMCG, seeking a Direct Response Creative Strategist to own the performance creative across Meta, TikTok and YouTube from London. The role requires 4+ years in creative strategy or performance marketing, with hands-on experience of Meta ads and a strong track record managing sizeable paid media budgets.

You will join a founder-led team and influence growth through autonomous ownership, equity and a competitive package including an

Qualifications

• 4+ years in Creative Strategy, Direct Response or Performance Marketing.
• Hands-on track record managing Meta Ads at scale; TikTok & YouTube experience a big plus.
• Experience handling substantial Paid Media budgets.
• Proven history scaling D2C or E‑Commerce brands via Paid Social.
• Commercially sharp, data-driven and analytical by nature.

Responsibilities

• Own Performance Creative output across Meta, TikTok & YouTube.
• Manage substantial Paid Media budgets.
• Scale D2C / E‑Commerce brands via Paid Social.
• Drive growth with data-driven insights and analysis.

Skills

Creative Strategy / Direct Response /

Meta Ads at scale

Paid media budgets

D2C / E‑commerce paid social

Data‑driven / analytical

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

? Direct Response Creative Strategist ?

? High-Growth Challenger FMCG Brand

? London

? £45,000 - £60,000

? Annual Bonus

? Equity

Ignite is proud to be partnering with one of the UK's fastest-scaling challenger brands in the FMCG space.

Off the back of a period of standout growth, the business is now on the hunt for a Creative Strategist to own their Performance Creative output across Meta, TikTok & YouTube.

It's a fantastic chance to join a founder-led, ambitious company where Direct Response / Performance Marketing drives the growth engine - and where you'll get real autonomy, ownership and influence from day one.

What we're looking for:

• 4+ years in Creative Strategy, Direct Response or Performance Marketing
• Hands-on track record managing Meta Ads at scale; TikTok & YouTube experience a big plus
• Experience handling substantial Paid Media budgets
• A proven history scaling D2C or E-Commerce brands via Paid Social, ideally in fast-growth consumer businesses
• Commercially sharp, data-driven and analytical by nature

In return for everything you can bring, the business can offer you ?

• Competitive salary of £45,000-£60,000 (depending on experience)
• 15% annual bonus
• Equity
• 25 days holiday + bank holidays
• Early finish at 3pm every Friday throughout the summer
• Work from anywhere in the world for up to 2 weeks each year
• £40 monthly wellbeing allowance
• Free access to the Fora gym, classes and sauna
• Private mental health support
• Personal development budget
• Pension matched up to 5%
• Annual company away trip
• Enhanced maternity & paternity package

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process where everyone can be their authentic self.

We'd love to respond to every application, however due to the volume we receive we're unfortunately unable to do so. If you haven't heard from us within 14 days, it means your application hasn't been successful on this occasion. Don't worry though—we're always working on exciting new opportunities, so be sure to follow Ignite so you don't miss them.