Direct Marketing Manager - Community Fundraising

CHM; United Kingdom; Hybrid; GBP 33,000 - 36,000; Full time

Job summary

A leading nature conservation charity is seeking a Direct Marketing Manager for a 12 month maternity cover position. The role includes developing and promoting Community Fundraising products, executing multi-channel marketing campaigns, and utilizing data analytics to enhance performance. The ideal candidate will have direct marketing experience and an understanding of best practices in charity fundraising. This position offers a flexible location within the UK, with a full-time commitment of 37.5 hours per week.

Benefits

Pension Scheme

Life Assurance Scheme

26 days' Annual Leave

Qualifications

• Experience in charity sector preferred.
• Knowledge of fundraising techniques advantageous.
• Ability to analyze and report on metrics.

Responsibilities

• Support the launch of the DIY fundraising product and IAO activities.
• Develop and promote Community Fundraising products.
• Analyze trends for effective campaign execution.
• Support marketing requests across products and campaigns.

Skills

Direct marketing experience

Data analytics proficiency

Multi-channel campaign delivery

Stakeholder management

Attention to detail

Communication skills

Education

Degree in relevant field or equivalent experience

Job description

Overview

Direct Marketing Manager (maternity cover) - Community Fundraising
Reference: SEP20252626
Location: Flexible in UK
Salary: £33,027.00 - £35,259.00 Per Annum
Contract: 12 month Fixed Term (maternity cover)
Hours: Full-Time, 37.5 hours per week
Benefits: Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave

The Community Fundraising team at this nature and animal conservation charity is looking for a Direct Marketing Manager (maternity cover), who will support their work in developing, promoting, and analysing their portfolio of Community Fundraising products to attract new and diverse audiences to raise vital funds for nature.

The post holder will support the launch of the charity's Do It Yourself (DIY) fundraising product, as well as supporting In Aid Of (IAO) fundraising activity across the UK. The role will support marketing requests across all new and existing Community Fundraising products and campaigns. The role requires a proficiency in data analytics and a track record in responding to trends and sector best practice.

You will have experience in direct marketing and be proficient in delivering multi-channel campaigns in a fast-paced environment. This role also requires an in depth knowledge of direct marketing techniques including testing, profiling, segmentation, return on investment analysis, cost per contact. You will have experience in managing multiple projects and budgets, as well as a track record in excellent stakeholder management. An understanding of Community Fundraising developments and best practice would be advantageous.

The ideal candidate will be driven, creative and possess excellent attention to detail.

Responsibilities

• Support the launch of the DIY fundraising product and In Aid Of (IAO) fundraising activity across the UK.
• Support marketing requests across all new and existing Community Fundraising products and campaigns.
• Develop, promote, and analyse the portfolio of Community Fundraising products to attract new and diverse audiences to raise funds for nature.
• Demonstrate proficiency in data analytics and respond to trends and sector best practice.

Essential skills, knowledge and experience

• Degree educated or equivalent experience in a direct marketing role
• Excellent understanding of the steps involved in planning and delivering multi-channel direct marketing campaigns
• Direct marketing sector developments, legal requirements and best practice
• In depth knowledge of direct marketing techniques - testing, profiling, segmentation, return on investment, cost per contact etc. to achieve the most effective campaign results
• Charity sector developments and best practice
• Excellent communication skills to elicit great team working to deliver campaigns
• Ability to inspire others
• Comfortable with analysis and metrics to constantly improve campaign performance
• Excellent attention to detail
• Interpreting data and trends, with the ability to analyse and report on results

Desirable skills, knowledge and experience

• Has worked in environment/conservation
• Has worked in not-for-profit/charity

Additional Information

• This is a 12 month Fixed Term, Full-Time maternity cover role for 37.5 hours per week.
• This employer reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.

Closing date: 23:59, Saturday, 1st November 2025

Please note that this employer is actively recruiting for this vacancy, and the right is reserved to close this vacancy once sufficient applications have been received.

Application process

Click the job board apply button to be taken to the next stage where you can find out more information and complete your application by following the instructions (you may need to scroll down).

This employer is committed to developing an inclusive and diverse organisation, in which everyone feels supported, valued, and able to be their full selves. To achieve their vision of creating a world richer in nature, they need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, they are particularly interested in receiving your application.

The organisation is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

The charity is a licenced sponsor. This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

No agencies please.