Direct Marketing Manager

CarFinance 247; Manchester; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading digital car finance platform in Manchester is seeking a Direct Marketing Manager to lead their CRM and direct marketing strategy. You will plan and execute campaigns across email, SMS, and direct mail, using creative segmentation and marketing automation to drive customer engagement. The ideal candidate has 3–5 years of experience in direct marketing, strong analytical skills, and proficiency in tools like Braze and Excel. This role offers a competitive salary and hybrid working options.

Benefits

Competitive salary up to £50,000

Hybrid working

Autonomy in strategy

Qualifications

• 3–5 years’ experience in CRM or direct marketing roles.
• Experience with automation and segmentation in campaigns.
• Strong analytical skills with confidence in data-driven decision making.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns.
• Build targeted segments using customer data.
• Leverage marketing automation for timely communications.
• Run A/B tests to refine messaging.
• Track performance and provide insightful reports.

Skills

CRM management

Hands-on experience with marketing platforms

Analytical mindset

Creative thinking

Project management

Tools

Braze

Mailchimp

Klaviyo

Power BI

Microsoft Excel

Job description

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Basic Salary: Up To £50,000 (DOE)
Hours: Monday to Friday, 9:00am – 5:30pm | No weekends or bank holidays
Contract: Full-time | Hybrid working (Manchester HQ)

Are you a data-driven marketer with a creative spark and a passion for customer engagement? Do you thrive in a fast-paced, collaborative environment where your ideas and insights drive real impact?

Join Car Finance 247, the UK’s #1 digital car finance platform, and take the lead on our CRM and Direct Marketing strategy. As Direct Marketing Manager, you’ll own the end-to-end delivery of campaigns across email, SMS, and direct mail – using smart segmentation, automation, and personalisation to connect with customers at every stage of their journey.

What’s on Offer:

Competitive basic salary up to £50,000 (DOE)

Hybrid working with a vibrant Manchester HQ

Full autonomy and ownership of CRM and direct marketing strategy

Access to cutting-edge tools and platforms (Braze, Segment, and more)

A collaborative, high-performing team that values innovation and insight

A culture that celebrates creativity, curiosity, and continuous improvement

Your Role as Direct Marketing Manager:

Lead Campaigns: Plan, execute, and optimise multi-channel campaigns across email, SMS, and direct mail.

Segment & Personalise: Use customer data to build smart, targeted segments and deliver personalised experiences that drive engagement and conversion.

Automate & Optimise: Leverage marketing automation to deliver timely, relevant communications at scale.

Test & Learn: Run A/B and multivariate tests to refine messaging, creative, and timing for maximum impact.

Analyse & Report: Track performance, uncover insights, and continuously improve based on data.

Collaborate Cross-Functionally: Work closely with Product, Marketing, and external partners to bring campaigns to life and align on strategy.

Stay Compliant: Ensure all activity meets GDPR, FCA, and industry best practices.

About You

What We’re Looking For:

3–5 years’ experience in CRM, email/SMS, or direct marketing – ideally in a fast-paced, customer-focused environment

Hands-on experience with platforms like Braze, Mailchimp, Klaviyo, Power BI, Microsoft platforms (specifically excel) and/or similar platforms

Familiarity with Segment or similar CDPs is a plus

Strong analytical mindset – confident using data to drive decisions

Creative thinker with a keen eye for messaging and customer experience

Excellent project management and communication skills

Detail-oriented, organised, and comfortable juggling multiple campaigns