Direct Marketing Fundraising Manager

JR United Kingdom; Guildford; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading organization dedicated to animal welfare seeks a Direct Marketing Fundraising Manager in Guildford. The role involves managing fundraising campaigns to support their mission of ending factory farming. Ideal candidates will have experience in direct marketing within the charity sector and a passion for animal welfare.

Qualifications

• Proven experience in direct marketing fundraising, ideally within the charity sector.
• Strong track record in managing direct mail and multi-channel campaigns.
• Experience working with creative agencies and data teams.

Responsibilities

• Drive fundraising income and long-term growth.
• Lead planning and management of direct marketing campaigns.
• Analyze campaign data to optimize fundraising strategies.

Skills

Direct marketing fundraising

Campaign management

Budget management

Analytical skills

Communication

Project management

Storytelling

Job description

Social network you want to login/join with:

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Client:

Compassion in World Farming

Location:

guildford, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Percival are excited to be working exclusively with Compassion in World Farming to help them recruit for a new Direct Marketing Fundraising Manager to join their vibrant team.

Are you passionate about ending factory farming and making a real difference for animal welfare? Compassion in World Farming is a global organisation dedicated to improving the lives of farmed animals, influencing positive change through campaigns, research, and advocacy. With their international headquarters in Surrey, UK, and teams across 14 countries, they strive to create a sustainable and compassionate food system for all.

Reports to: UK Head of Fundraising

Location: Godalming HQ, Surrey (minimum 2 days in the office)

Salary: £40,000 - £45,000 per annum (depending on experience)

Contract Type: Permanent, Full-time

Key Responsibilities:

As the Direct Marketing Fundraising Manager, you will play a vital role in driving fundraising income and long-term growth. You will lead the planning and management of direct marketing campaigns, with a particular focus on Lottery, Appeals and Raffle. Your responsibilities will also include:

• Managing the development and execution of multi-channel fundraising campaigns across direct mail and digital platforms.
• Overseeing creative development, production, and distribution processes for direct marketing materials.
• Collaborating with internal teams and external agencies to deliver engaging, results-driven campaigns.
• Analysing campaign data and performance metrics to optimise fundraising strategies and achieve KPIs.
• Managing budgets, forecasting, and ensuring effective resource allocation.
• Keeping up to date with industry trends, direct marketing best practices, and supporter engagement strategies.

What You Need to Succeed:

• Proven experience in direct marketing fundraising, ideally within the charity sector.
• Strong track record in managing direct mail and multi-channel campaigns, from concept to execution. Lottery experience is desired.
• Experience working with creative agencies, print production suppliers, and data teams.
• Ability to analyse campaign performance, interpret data, and optimise strategies accordingly.
• Exceptional project management skills, with the ability to manage multiple priorities and deadlines.
• Excellent communication and storytelling skills to engage supporters and donors.
• A passion for animal welfare and an understanding of ethical fundraising principles.

If you are an experienced fundraiser with a passion for animal welfare and a drive to deliver impactful campaigns, we would love to hear from you! Apply today and be part of a movement that is changing the world for farmed animals.

We value diversity and know how important it is for charities to fairly represent their beneficiaries, therefore we encourage applicants from all backgrounds to apply. If you need any assistance or require any reasonable adjustments throughout the process, please don’t hesitate to contact Madeleine on [emailprotected]

To apply, simply submit your CV. Should you meet the requirements, we will provide you with the full job description and arrange a call or meeting to provide further information about the next steps. Please note you may be required to complete a cover letter in order to submit a full application.

We are looking forward to connecting with you soon.