Direct Marketing Executive

Tesco UK; Digswell; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading retail and technology company based in Digswell is seeking a skilled individual for customer communications. The role involves developing actionable plans across various channels, analysing campaign performance, and collaborating with cross-functional teams. This position offers a hybrid working model, allowing flexibility in work arrangements. Ideal candidates will have strong analytical skills and experience managing multi-channel campaigns.

Qualifications

• Experience delivering multi-channel campaigns across email, direct mail, and mobile.
• Strong analytical skills with the ability to evaluate campaign performance.
• Experience in customer-focused communication and content delivery.

Responsibilities

• Develop and implement communication plans aligned with customer strategies.
• Analyse campaign performances and trends for optimization.
• Support the delivery of campaigns from briefing to deployment.

Skills

Customer insight and analytical skills

Ability to liaise with and influence stakeholders

Planning, organisation and attention to detail

Ability to multi-task and prioritise workload

Clear communication and numerically literate

Tools

ESPs

Personalisation platforms

Analytics platforms

Job description

This role is responsible for delivering customer focused, technically excellent, engaging and relevant communications that serve our customers a little better everyday. Working with Direct Customer Communications Managers and cross functional teams.

This role is office based in Welwyn Garden City with hybrid working from the office 3 days per week minimum.

• Collaborate with managers and cross-functional teams to translate customer strategies into actionable personalised communication plans across Email, Direct Mail, and Mobile, ensuring alignment with broader business goals and customer outcomes.
• Collaborate with the Customer Insight team to design and implement structured test-and-learn programmes to evaluate the effectiveness of messaging, creative, timing, and channel mix.
• Working with the Customer Insight team to help define KPIs and success metrics for all campaigns, ensuring robust reporting frameworks are in place.
• Analyse tests and campaign performance across all channels, identifying trends and opportunities for optimisation, ensuring accurate attribution and performance tracking.
• Leverage audience targeting and segmentation strategies to maximise campaign effectiveness.
• Provide channel expertise and strategic input to stakeholders across the business.
• Support the end-to-end delivery of campaigns, from briefing and creative development to build, QA, and deployment.
• Being a custodian of the Tesco brand.
• Following our business Code of Conduct and always acting with integrity and due diligence.

• End to end briefing, development (build), deployment, analysis and reporting of email campaigns.
• Experience of delivering multi-channel campaigns across direct mail, email and mobile.
• Experience of ESPs, personalisation platforms and analytics platforms.
• Customer insight and analytical skills.
• Ability to liaise with and influence stakeholders of all levels.
• Planning, organisation and attention to detail.
• Growth mindset and ability to learn quickly.
• Ability to multi-task and prioritise workload.
• Follow processes to ensure high quality output.
• Clear communication and numerically literate.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying