Direct Marketing Campaigns Lead – Hybrid

AWD online; Reading; Hybrid; GBP 31,000 - 34,000; Full time

Benefits offered by this job

Generous annual leave

Employee assistance programme

Cycle-to-work scheme

Pension scheme

Life assurance

Job summary

AWD online in Reading is recruiting for a Marketing Officer to deliver engaging direct marketing campaigns and help maximise income across cash appeals, raffles and mid-value giving programmes.

You will manage multi-channel campaigns from planning through delivery, briefing creative and data teams, and ensuring activity stays on time and within budget. Experience in digital and supporter engagement is essential.

Qualifications

• Experience in direct marketing environments delivering varied projects across channels.
• Experience managing project spend and working with multiple internal teams.
• Experience working with external suppliers and stakeholders.
• Understanding of direct marketing principles, including briefing and analysis.
• Knowledge of print and production processes.

Responsibilities

• Deliver multi-channel campaigns from planning through to delivery within budget and timelines.
• Write clear briefs for creative, data, response handling and supporter care activities.
• Manage non-campaign projects including stewardship and retention activity.
• Contribute to strategic direction of single gifts activity and improve campaigns.
• Analyse campaigns, produce post-campaign reports and advise on improvements.
• Oversee budget management and supplier quality and cost.

Skills

Direct marketing

Campaign analysis

Copywriting

Supplier management

Supporter engagement

Stakeholder management

Education

Degree or equivalent

Tools

MS Office

Print & production

Job description

AWD online in Reading is recruiting for a Marketing Officer to deliver engaging direct marketing campaigns and help maximise income across cash appeals, raffles and mid-value giving programmes.

You will manage multi-channel campaigns from planning through delivery, briefing creative and data teams, and ensuring activity stays on time and within budget. Experience in digital and supporter engagement is essential.