Digital Trading Manager - Mobile App

JD GROUP; Bury; On-site; GBP 40,000 - 55,000; Full time

Job summary

A prominent retail company in Bury seeks an App Trade Manager to enhance app performance and drive engagement through strategic initiatives. The role requires proven experience in app trading and a strong analytical background to manage KPIs and lead cross-functional projects. Ideal candidates will possess a degree in Marketing or a related field and familiarity with ecommerce and mobile commerce.

Qualifications

• Proven experience in app trading, mobile commerce, or digital product management.
• Strong understanding of app analytics tools and MMPs.
• Deep knowledge of ecommerce and app KPIs.
• Familiarity with app technologies such as SDKs and push notifications.
• Ability to lead cross-functional projects.

Responsibilities

• Support the trade lead to develop and manage the app trading strategy.
• Own the app performance dashboard, monitoring KPIs.
• Develop and execute seasonal campaigns and App-exclusive promotions.
• Analyse App performance data and propose opportunities.
• Collaborate with marketing and product teams.

Skills

Experience in app trading

Understanding of app analytics tools

Knowledge of ecommerce KPIs

Familiarity with app technologies

Experience with paid app marketing

Commercial acumen in fashion retail

Ability to lead projects

Data-driven mindset

Relevant degree

Education

Degree in Marketing, Ecommerce, Business, or Digital Strategy

Tools

Firebase

AppsFlyer

Job description

Overview

App Trade Manager (JD Sports) – Responsible to: App Trade Lead (JD Sports)

Department: Digital

Location: Bury Head Office

Hours: 40 hours per week

Role Overview: This role will be responsible for driving installs, engagement, and revenue through data-led decision-making, seamless user journeys, and innovative campaign execution. As a key stakeholder in our digital growth, the role will collaborate with marketing, product, UX, and external partners to deliver against ambitious KPIs and elevate the app as a core ecommerce channel.

Responsibilities

• Support the trade lead to develop and manage the app trading strategy to drive downloads, retention, and revenue across both platforms.
• Own the app performance dashboard, monitoring KPIs such as App installs, DAU, re-engagement, LTV, and retention. Report on campaign performance, user behavior, and commercial impact to senior stakeholders.
• Develop and execute seasonal campaigns, App-exclusive campaigns, and promotional activations within the App.
• Analyse App performance data and propose trade and marketing opportunities.
• Collaborate with performance marketing to execute marketing activities and report on performance on a regular basis.
• Collaborate with product, content and user experience teams to ensure App user journeys are engaging and frictionless.
• Manage external partners and vendors to support app development, analytics and innovation.
• Conduct competitor benchmarking and market analysis to identify opportunities and best practices.
• Stay updated with industry trends and best practices to ensure the app remains competitive and innovative.
• Mentor and support junior app executives, fostering a high-performance culture within the team.

Skills & Experience

• Proven experience in app trading, mobile commerce, or digital product management.
• Strong understanding of app analytics tools and MMPs (e.g., Firebase, AppsFlyer).
• Deep knowledge of ecommerce and app KPIs: DAU, CPI, CPA, LTV, ROAS, retention.
• Familiarity with app technologies: SDKs, deep linking, push notifications, App/Universal Links.
• Experience with paid app marketing is a plus: Apple Search Ads, Google UAC, Meta, TikTok.
• Commercial acumen in fashion retail or consumer ecommerce is highly desirable.
• Ability to lead cross-functional projects and influence stakeholders at all levels.
• Data-driven mindset with strong analytical and reporting skills.
• Relevant degree in Marketing, Ecommerce, Business, or Digital Strategy.