Digital & Social Content Lead

M&GPrudential; City of Edinburgh; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading financial services firm in Edinburgh is seeking a Digital & Social Content Lead. The role involves managing content across social media, developing strategies, and collaborating with various teams. Candidates should have experience in financial services and strong communication skills. This position offers an opportunity to influence digital engagement and enhance brand presence.

Benefits

Flexible working arrangements

Workplace accommodations

Diverse and inclusive culture

Qualifications

• Experience in a similar role is preferred.
• Ability to communicate effectively with all levels of the organization.
• Knowledge of SEO and digital marketing strategies.

Responsibilities

• Manage content lifecycle and develop engaging content for social media.
• Collaborate with marketing teams to enhance digital communications.
• Develop and implement a content plan aligned with business objectives.

Skills

Experience in Financial Services

Exceptional written and verbal communication skills

Content strategy development

Creative thinking

Time management

Understanding of digital ecosystem

Job description

Digital & Social Content Lead page is loaded

Digital & Social Content Lead

Apply locations Edinburgh time type Full time posted on Posted Yesterday time left to apply End Date: August 11, 2025 (12 days left to apply) job requisition id R15096

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Role Title: Digital & Social Content Lead

Department & Team: Marketing, Digital Channels

Management Level: Experienced colleague

Role reports to: Senior Digital Channels Manager

The Role:

M&G is committed to enhancing our digital channels to engage with our customers and advisers. We’re hiring for a stand-out individual to bring to life our content engagement across our digital channels, with a primary focus on social media.

As a business with 177 years of heritage and looking after over £300bn of assets on behalf of our clients, we are now in the next phase of growing our business.

We believe in the value of professional financial advice and that the responsible stewardship of investments can be a power for good in society. We are looking for a standout individual to help us bring this to life through great digital communications.

As digital & social content lead you will work across all of our business functions to create, curate, and deliver impactful digital communications. You will collaborate with our marketing and content strategy teams to ensure our digital communications, particularly social media, provoke conversations that engage retail investors and financial advisers.

While knowledge and experience of working within financial services will be useful, experience in other sectors that share the challenges of delivering creative, authentic and engaging conversations in a regulated environment is equally valuable for the brand-building, thought leadership and spokesperson profiling we need.

We’re looking for an individual to drive the development of the content narrative, someone who can work across our functions to curate and deliver impactful communications.

Responsibilities

• Manage the content lifecycle development process, developing engaging content across our core social media channels, and working with our marketing channel teams to integrate key messaging back into our website.
• Collaborate in conjunction with the Head of Content, to implement content activation to optimise key audience messaging.
• Develop the content creative process, with an ability to not only create impactful copy, owning the creative process on content across copy, image and video.
• Collaborate with UX, UI and Creative colleagues to build powerful and visually appealing infographics, video and headline design.
• Own and manage the content calendar, ensuring it aligns with thematic research, thought leadership and go to market messaging.
• Develop and implement a comprehensive content plan aligned with business objectives to amplify messaging across our social media channels.
• Develop executive track communications, to amplify the messaging of key spokespeople, and develop a persona narrative for individuals.
• Work with the Social Media & Analytics Lead to create reporting that drives decisions needed for digital communication success.
• Ensure all content is compliant, on-brand and aligned with M&G values and strategy.
• Promote the use of social media channels across M&G Life business, maintaining policies, processes, delivering training and acting as a point of support and expertise.

Key Knowledge, Skills & Experience:

• You have experience working in Financial Services, or similar industry where compliance to content standards is critical to deliver effective communications.
• You possess exceptional written and verbal communication skills, with the ability to write with a clear, concise and engaging purpose.
• You know how to develop and implement effective content strategies across a range of social channels.
• You’re a creative thinker, someone who can generate innovative ideas and convey them to get everyone to buy-in to your vision.
• You’re able to visually storyboard concepts, aligned to content execution and can brief your ideas to generate artwork, video or infographics to maximise content narrative.
• You’re effective at time management, and can balance multiple tasks and deadlines.
• You’re autonomous in managing your workload and taking decisions whilst ensuring you engage across teams with your communication.
• You have a wider appreciation of the connected digital ecosystem, from SEO to Websites, and you can work across teams to align content messaging.
• You are comfortable interacting at all levels across the organisation.

Work Level: Experienced Colleague

Recruiter: Phoebe Ewers

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader , and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying.

Ifyou need assistanceor an alternative means of applying for a role due to a disability or additional need,pleaselet usknow by contacting us at: [e-mail]

About Us

M&G plc is a leading international savings and investments business, managing money for around 4.6 million individual clients and more than 900 institutional clients in 38 offices worldwide. As at 31 December 2023, we had £343.5 billion of assets under management and administration. Our purpose is to give everyone real confidence to put their money to work.

With a heritage dating back more than 175 years, M&G plc has a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our three distinct operating segments, Asset Management, Life and Wealth, work together to provide access to balanced, long-term investment and savings solutions.