Digital Sales Executive

Reactive Permanent Recruitment; North East; On-site; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Office-based role

25 days holiday + bank holidays

Comprehensive onboarding and training

Modern offices near Darlington train駅

Job summary

Reactive Recruitment in Darlington is seeking a Senior Sales Consultant to join their fast-growing commercial team. You will represent a portfolio of website and digital marketing solutions to UK SMEs, taking a consultative approach to understand client needs and present tailored solutions.

The role focuses on building a proactive B2B pipeline, exceeding sales targets and developing long-term client relationships with hands-on prospecting and closing responsibility.

Qualifications

• 3+ years in B2B sales or consultative selling in digital marketing.
• Proven track record of exceeding sales targets.
• Experience building a healthy new business pipeline and prospecting.
• Strong communication and presentation skills.
• CRM systems experience and lead generation via LinkedIn.

Responsibilities

• Drive new business opportunities through proactive B2B prospecting and outreach.
• Generate leads using LinkedIn, email, video messaging, networking and other relevant channels.
• Build and maintain a strong pipeline of prospective clients.
• Qualify incoming and self-generated leads to identify commercially viable opportunities.
• Conduct detailed consultations via video, telephone and face-to-face meetings.
• Understand prospective clients' business objectives, challenges and digital marketing requirements.
• Present appropriate website and digital marketing solutions in a professional and consultative manner.
• Develop credible, value-led proposals tailored to individual client requirements.
• Manage opportunities throughout the complete sales cycle from initial contact through to close.
• Negotiate and close new business opportunities in line with agreed sales targets and KPIs.
• Build strong relationships with prospective and newly acquired clients.
• Maintain accurate records of sales activity, opportunities and pipeline progression within the CRM.
• Work closely with the marketing team to support live events, webinars, workshops and other lead generation activity.
• Attend relevant networking events and represent the business professionally.
• Consistently identify new opportunities to grow revenue and expand the client base.
• Contribute ideas to improve sales processes, prospect engagement and commercial performance.

Skills

B2B sales

Consultative selling

Prospecting

CRM systems

LinkedIn

Tools

LinkedIn

Job description

Senior Sales Consultant, Darlington

Reactive Recruitment are working with a long-standing and reputable digital marketing agency who are currently looking for an experienced Senior Sales Consultant to join their growing commercial team in Darlington.

Senior Sales Consultant - Package:

• Starting salary of up to £35,000 per annum
• Generous, uncapped commission structure (OTE circa £50-£60k)
• Office-based Monday Friday
• Modern offices conveniently located next to Darlington Train Station
• 25 days holiday plus bank holidays
• Flexible pension scheme
• All IT equipment provided
• Comprehensive onboarding and training
• Additional incentives, benefits and career progression opportunities

Overview:

Our client currently seek an experienced and highly motivated Senior Sales Consultant to join their fast-growing commercial team. This is a fantastic opportunity for a proven B2B sales professional with a strong track record of developing new business, building relationships and consistently exceeding sales targets.

You ll represent a portfolio of website and digital marketing solutions to small and medium-sized businesses across the UK, taking a consultative approach to understanding individual business needs and presenting appropriate solutions.

The role is ideal for someone who combines the drive and tenacity required to generate new business with the commercial awareness and consultative selling skills needed to close high-value opportunities and develop long-term client relationships.

You ll take ownership of the full sales process, from proactive prospecting and lead qualification through to consultation, proposal and close, while working closely with the wider commercial and marketing teams.

Duties include:

• Drive new business opportunities through proactive B2B prospecting and outreach
• Generate leads using LinkedIn, email, video messaging, networking and other relevant channels
• Build and maintain a strong pipeline of prospective clients
• Qualify incoming and self-generated leads to identify commercially viable opportunities
• Conduct detailed consultations via video, telephone and face-to-face meetings
• Understand prospective clients business objectives, challenges and digital marketing requirements
• Present appropriate website and digital marketing solutions in a professional and consultative manner
• Develop credible, value-led proposals tailored to individual client requirements
• Manage opportunities throughout the complete sales cycle from initial contact through to close
• Negotiate and close new business opportunities in line with agreed sales targets and KPIs
• Build strong relationships with prospective and newly acquired clients
• Maintain accurate records of sales activity, opportunities and pipeline progression within the CRM
• Work closely with the marketing team to support live events, webinars, workshops and other lead generation activity
• Attend relevant networking events and represent the business professionally
• Consistently identify new opportunities to grow revenue and expand the client base
• Contribute ideas to improve sales processes, prospect engagement and commercial performance

Experience Required:

• 3+ years experience within B2B sales or consultative selling in the digital marketing sector
• Proven track record of exceeding sales targets and delivering strong commercial results
• Demonstrable experience developing and maintaining a healthy new business pipeline
• Strong new business development and prospecting skills
• Excellent communication, presentation and persuasion skills
• Ability to adapt your sales approach when engaging with different business owners and decision-makers
• Confident conducting sales consultations by telephone, video and face-to-face
• Experience using CRM systems to manage prospects, opportunities and sales activity
• Confident using LinkedIn and other digital platforms for lead generation and sales engagement
• Comfortable working independently and taking ownership of personal targets and performance
• Strong organisational skills and ability to manage multiple opportunities at different stages of the sales process
• A proactive, resilient and commercially focused approach

Desirable:

• Strong understanding of website and digital marketing solutions
• Previous experience selling services to SMEs
• Experience using video messaging as part of a sales prospecting strategy
• Experience attending networking events, webinars or other business development activities
• An entrepreneurial mindset with the ability to identify and develop new commercial opportunities

KEY:

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