Digital Reporting Analyst

Iris London; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

IRIS in London seeks a Digital Reporting Analyst to join our data & analytics team. You will work hands-on across clients and projects, with a focus on our flagship eCommerce client, identifying opportunities to improve websites, launch new products, and drive growth across Europe.

The role involves delivering insights, building automated reports, and using tools like Adobe Analytics, ContentSquare, and NPS Analysis to contextualise performance and customer experience improvements.

Qualifications

• Strong analytical skills with data-driven mindset.
• Experience turning data into actionable recommendations.
• Proficiency in Excel for automated reporting.

Responsibilities

• eCommerce analysis and insights delivery for core client.
• Develop and deliver reports with automated structures.
• Utilise Adobe Analytics, ContentSquare, NPS Analysis for insights.
• Tagging and debugging audits to improve reporting accuracy.
• Provide ongoing insight reporting and identify optimisations.

Skills

Analytical skills

Excel automation

Data processing

Dashboard reporting

Tools

Adobe Analytics

ContentSquare

NPS Analysis

Job description

IRIS is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.

The Role

We are looking for a Digital Reporting Analyst (Insight Analyst) to join our London office.

This is a great opportunity for an inquisitive and innovative individual to work in a hands-on capacity within our data & analytics team. You’ll have the opportunity to work across a number of clients & projects, with a natural home on our largest eCommerce client; identifying opportunities to improve their website & operational functions, supporting the launch of new products, and delivering growth across Europe.

• eCommerce analysis for our cornerstone client, responsible for analysis & delivery of insights leading to website and platform innovations, alongside real-time campaign performance reporting:
• Develop & deliver insight reports, leveraging automation process & structures to visualise performance trends.
• Leverage a range of tools (Adobe Analytics, ContentSquare, NPS Analysis) to deep dive into, and contextualise, broader platform performance & customer experience improvements.
• Undertake website tagging & debugging audits, ensuring & improving accuracy of performance reporting & insights delivered.
• Provide ongoing insight reporting throughout the year, identifying eCommerce optimisations & efficiencies.
• Assorted additional client projects
• Own performance reporting of an owned retail platform, providing monthly & quarterly insights packages & uncovering engagement trends across platform functionality & audience groups.
• Associated analytics support of Social & Influencer Campaign Reporting, alongside broader exposure & engagement of other projects (including Media Mix Modelling, Regression Analysis, or Forecast modelling).

Responsibilities include:

• The role requires the ability to be hands-on with a range of data types (eg, website analytics, customer engagement data, NPS & brand tracking data) to identify performance trends & behaviours across a varied programmes of work.
• Translate performance data into prioritised opportunities & recommendations for our clients, with quantified business return that enables our clients to take next steps & improve their business.

Capability

• Strong analytical skills, and interest in analysis of a range of different data types (including as eCommerce, customer, CRM, transactional, research and social).
• Strong data processing & automation skills, with high practical experience with Microsoft Excel to develop automated solutions.
• Ability to clean and process datasets of different data types to identify valuable or prominent trends, collating data types such as customer databases, digital / website engagements, or text analysis to define clear customer stories.
• Desire & capability to learn skillsets across a range of data specialisms, and upskill technical capabilities as required to deliver on client requirements (eg, Dashboard Reporting, Digital Attribution Modelling, Website Debugging, or Regression Modelling).

Character

• Someone with an interest and passion for data-driven marketing, customer experience, digital and consumer behaviours, and drive the development of both their data and strategic skills.
• A strong collaborator with an inquisitive mind & a pragmatic problem solver.
• Excited to learn new skills & technologies, actively keeping up with trends across data & technology landscape, and continually pushing for and owning personal development.
• Strong presentation skills, with the ability to communicate complex data stories in simple terms, leading to clear and contextual recommendations for consumption by a range of stakeholders.

IRIS is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.