Digital Recruitment Support Specialist

Care South; Poole; Hybrid; GBP 60,000 - 80,000; Part time

Job summary

A leading care organization in Poole is seeking a part-time Digital Recruitment Support professional to enhance their online presence and drive recruitment through effective social media strategies. The ideal candidate will have a strong understanding of digital platforms, creativity in content generation, and the ability to engage with diverse audiences. This role offers flexible hours and an opportunity to make a significant impact in the care industry.

Qualifications

• Experience with online recruitment content and storytelling.
• Proven success in managing social media advertising campaigns.
• Ability to analyse metrics and adjust strategies accordingly.

Responsibilities

• Showcase client stories across digital platforms.
• Drive recruitment applications through creative campaigns.
• Collaborate with the marketing team for aligned objectives.

Skills

Digital marketing

Social media management

Content creation

Analytical skills

Target audience engagement

Tools

Facebook

Instagram

LinkedIn

Job description

About The Role

Care South Digital Recruitment Support

Part Time, 1 day/week

£25.00 per hour

Do you love telling good news stories? At Care South, our care teams are dedicated to enhancing the lives of clients and residents within their care. They do so much – and it’s so varied!

The purpose of this role is to showcase these great stories across appropriate digital platforms specifically with recruitment in mind to show what a varied and rewarding career you can have within the care industry.

This role requires an understanding of brand, tone of voice and recruitment. Reporting to the Head of Marketing & PR and working closely with the Digital Marketing Manager and Recruitment team, take ownership of the career and recruitment digital platforms ensuring highest standard of presentation, visibility and engagement.

In addition to crafting and pushing out the content, the candidate must be able to identify and maximise reach to the right audiences to drive recruitment applications and evaluate to illustrate impact.

Key platforms include Facebook / Instagram & LinkedIn. However, having an appetite to present reasons to try new platforms (such as TikTok) to promote to the younger audience would be favourable.

Projects and therefore skills required include, but not limited to:

• Leveraging campaigns and content on digital platforms to drive applications (lead generation)
• Proven success with Facebook/Instagram advertising campaigns including evaluation
• Ability to produce creative suitable for online use, plan and execute split testing, along with a posting calendar and publish social media content on accounts Facebook, Instagram & LinkedIn
• Ownership of online recruitment ‘content’ such as team stories, including copywriting
• Monitor social media accounts and respond to comments, messages and reviews in a professional manner
• Provide monthly social media metric reports and adjust the social media strategy, provide recommendations for social media advertisement campaigns and implement agreed on campaigns as needed to optimise results
• Collaborate with the wider team to align social media efforts with overall objectives
• Manage and optimise the social media advertisement spend keeping within the provided budget
• Stay up to date with latest social media trends and best practices to ensure the social media presence is competitive.

We have so many great stories to share, but not enough hours in the day to do so, so if this part time role, designed to share the great work our teams do day in day out, is up your street please get in touch. Salary and location negotiable and subject to experience.

About Us

PEOPLE | PASSION | PURPOSE

Care South are one of the top 20 rated Care Home Groups in the UK based on published reviews from residents and their family and friends at carehome.co.uk.

As a not-for-profit charity, our HEART values are key to us providing outstanding care. For more information about us, our values and benefits, please visit our website:http://www.care-south.co.uk/about-us.

For any questions please contact the recruitment team on01202712448.

DIRECT APPLICANTS ONLY - No agencies please