Digital Programmatic Manager

Blu Digital; London; On-site; GBP 46,000 - 55,000; Full time

Job summary

A global online FMCG nutrition client is seeking a Digital Programmatic Manager in London. This pivotal role involves planning marketing strategies and collaborating with various teams to enhance audience management, boost orders, and analyze customer behavior. Candidates should have experience with Adobe Campaign and programmatic buying.

Qualifications

• Experience in audience management and insights delivery.
• Familiarity with CRM collaboration.
• Background in programmatic buying preferred.

Responsibilities

• Deliver actionable insights for marketing strategies.
• Collaborate with CRM team and digital agency.
• Focus on increasing average orders and analyzing customer behavior.

Skills

Audience Management

Marketing Strategy

Customer Behavior Analysis

Tools

Adobe Campaign

Job description

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Our global online FMCG nutrition client is currently looking to recruit a Digital Programmatic Manager with a salary of up to £55,000.

You will be responsible for delivering actionable insights and planning marketing strategies across various channels and audiences. You will collaborate closely with the CRM team, digital agency, and other digital teams. Your primary focus will be on audience management, aiming to increase average orders and analyze customer behavior.

Requirements include experience with Adobe Campaign and, ideally, experience as a programmatic buyer, either on the agency side or client side.