Digital Products Manager

United Rugby Championship; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading sports organisation in London is seeking a Digital Platforms Manager to oversee their growing digital ecosystem. The role involves managing web, app, OTT, and CRM systems, ensuring compliance, and optimizing platform performance. The ideal candidate must excel in communication with various stakeholders and demonstrate experience in digital platforms. This position offers the opportunity to influence technology strategies and work within a hybrid model.

Qualifications

• Strong understanding of how digital platforms support rights-holders and fans.
• Ability to interpret and present complex technical requirements.
• Organised and detail-focused across multiple platforms.

Responsibilities

• Support the delivery and smooth operation of URC’s technology ecosystem.
• Monitor and report on platform performance and fan usage.
• Gather client requirements and translate them into project plans.

Skills

Experience managing or supporting digital platforms and communities

Understanding of web, app, OTT, and CRM systems

Knowledge of the sports industry

Comfortable managing a varied set of stakeholders

Strong communication skills

Tools

AWS

Apple

Google

Eluvio

WP Engine

Job description

Overview

United Rugby Championship (URC) is seeking a Digital Platforms Manager to support URC’s fast-growing digital ecosystem. The role coordinates the range of platforms and providers powering URC’s web, app, OTT, CRM, and fan engagement products, and helps deliver new digital initiatives that strengthen the league’s offering.

The successful candidate will act as a consultant and project lead, working with clubs, federations, and rights holders to gather requirements, shape delivery plans, liaise with clients and offshore developers, and oversee successful implementation of digital products. Strong communication with both technical and non-technical stakeholders is essential.

On-the-job training will be provided.

URC will be developing new products to launch to the market and this role offers the opportunity to help shape URC’s technology foundations at a defining moment in its journey.

The Role

Working closely with the Head of Marketing – Growth & Technology and Senior Marketing Manager, the Digital Platforms Manager will:

• Support the management of URC’s digital ecosystem (web, app, OTT, CRM, fan engagement products).
• Coordinate and manage relationships with key technology providers including Eluvio, WP Engine, WSC Sports, Oval, Two Circles, Auth0, Superbru, Azzuu, AWS, Tata Communications, Apple, Google, and OneSignal.
• Assist and support with direct-to-consumer (D2C) campaign fulfilment.
• Oversee app store submissions and updates, ensuring compliance with Apple and Google requirements.
• Monitor and report on platform performance, uptime, and fan usage across digital products.
• Support the rollout and operation of new internal platforms (injury surveillance system, NLP + RAG AI dashboard, Project Outlier: App + Web + CMS + CDP + Stats).
• Manage data flows and integrations between platforms and escalate issues as needed.
• Work with clubs and unions to support their use of URC-provided platforms and tools.
• Assist with documentation, training materials, and support processes for stakeholders.
• Track and report on campaign performance, platform adoption, and usage trends.
• Proactively monitor industry and technology trends to identify areas for improvement.
• Provide reporting to URC leadership on technology operations and supplier performance.
• Act as a product consultant for external clients using URC-developed platforms (via Outlier) ensuring smooth onboarding and adoption.
• Gather client requirements and translate them into clear project plans and technical briefs.
• Liaise between clients and offshore development teams to ensure successful and timely implementation.
• Provide ongoing support to partners using URC/Outlier technology, including troubleshooting and performance optimisation.
• Represent URC with professionalism and authority in client meetings, workshops, and training sessions.
• Develop and maintain documentation and resources to support client delivery and long-term platform usage.
• Help identify common client needs to inform future product development and enhancements.

The Candidate

You have experience with digital platforms and technology providers, with a strong understanding of how they support rights-holders and fans. You should be organised, detail-focused, and comfortable working across multiple platforms at once. You should be curious, willing to learn, and able to communicate with both technical and non-technical stakeholders. You should understand how digital platforms connect from OTT and apps to CRM and fan engagement, and be eager to shape URC’s service delivery.

You should have a positive mindset, be a team player, and align with URC core values: Aim to Amaze, Be Brave, Lead from your Position, Act as one Team United.

Requirements

• Experience managing or supporting digital platforms and communities
• Understanding of web, app, OTT, and CRM systems and how they connect in a D2C environment
• Knowledge of the sports industry and a strong interest in technology-driven fan engagement
• Awareness of current digital, media, and fan engagement trends
• Comfortable managing a varied set of stakeholders: suppliers, vendors, clubs, unions, and internal teams
• Technical awareness of cloud platforms, authentication, and data workflows, with the ability to work with experts to improve processes and shape business needs
• Experience working with multiple technology providers across hosting, data, and fan-facing platforms
• Ability to interpret and present complex technical requirements clearly and persuasively to URC leadership and partners
• Relatable and approachable, with the ability to build strong, lasting relationships
• Strong sense of ownership and pride in contributing to URC’s technology strategy
• Willingness to work flexibly in line with the rugby calendar, including matchdays
• Excellent organisational and multitasking skills, with the ability to adapt quickly
• Strong communication skills, both written and verbal

Responsibilities

• Support the delivery and smooth operation of URC’s technology ecosystem, including web, app, OTT, CRM/CDP, and fan engagement platforms
• Coordinate and manage relationships with key technology providers: Eluvio, WP Engine, WSC Sports, Oval, Two Circles, Auth0, Superbru, Azzuu, AWS, Tata Communications, Apple, Google, and OneSignal
• Assist and support with D2C campaign fulfilment
• Oversee app store submissions and updates, ensuring compliance with Apple and Google requirements
• Monitor and report on platform performance, uptime, and fan usage across digital products
• Support the rollout and operation of new internal platforms, including the injury surveillance system, NLP + RAG AI dashboard, and Project Outlier (App + Web + CMS + CDP + Stats)
• Manage data flows and integrations between platforms, escalating issues where needed
• Work with clubs and unions to support their use of URC-provided platforms and tools
• Assist with documentation, training materials, and support processes for stakeholders
• Track and report on campaign performance, platform adoption, and usage trends
• Proactively monitor industry and technology trends to identify areas for improvement
• Provide reporting to URC leadership on technology operations and supplier performance
• Act as a product consultant for external clients using URC-developed platforms (via Outlier), ensuring smooth onboarding and adoption
• Gather client requirements and translate them into clear project plans and technical briefs
• Liaise between clients and offshore development teams to ensure successful and timely implementation
• Provide ongoing support to partners using URC/Outlier technology, including troubleshooting and performance optimisation
• Represent URC with professionalism and authority in client meetings, workshops, and training sessions
• Develop and maintain documentation and resources to support client delivery and long-term platform usage
• Help identify common client needs to inform future product development and enhancements

On-the-job training will be provided.

Location

Based at Victoria, London Office with a hybrid work policy.

Additional

• All Role Holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information will be treated as a serious disciplinary offence.
• Personal circumstances must allow the candidate to work extended hours on occasion during peak activity, including evenings and weekends.
• The role description, role grade and title may be changed at URC’s discretion and will be communicated accordingly.

If you are interested, please submit your application by 15 September 2025 to [e-mail].

United Rugby Championship will endeavour to respond to all applications; however, high volume may affect response times.