Digital Product Specialist

Univar; Bradford; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a leading global distributor of chemicals as a Digital Product Specialist in Bradford. In this role, you will be pivotal in bridging product management and marketing, executing digital strategies to promote specialty chemicals effectively. With a focus on SEO and PPC, you will engage in a dynamic, hybrid workplace that values collaboration and innovation.

Benefits

Total Rewards package including market aligned pay

Diverse benefits supporting wellbeing

Opportunities for development and growth

Qualifications

• Experience in digital merchandising or digital marketing, ideally in B2B.
• A data-driven mindset, comfortable analysing KPIs.
• Strong SEO, PPC, and email marketing expertise.

Responsibilities

• Own digital merchandising to enhance user experience.
• Lead digital marketing campaigns to boost visibility and sales.
• Collaborate with product management to create compelling content.

Skills

Digital Merchandising

Digital Marketing

SEO

PPC

Email Marketing

Cross-Functional Collaboration

Job description

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A Place Where People Matter – Growing our People to Grow Our Business
We’re thrilled that you are exploring career opportunities where you can continue to make a positive difference every day to keep our communities healthy, fed, clean and safe.

UK Role based in Bradford - 3 days a week in the Office.

Drive Digital Success in the World of Specialty Chemicals

Are you a digital marketing professional with a passion for product promotion and storytelling? Do you thrive at the intersection of product and marketing, ensuring technical products are positioned for maximum impact online? If so, we want you to join our team.

About the Role

As the EMEA Digital Product Specialist, you’ll play a pivotal role in bridging product management and marketing, ensuring our specialty chemicals portfolio is effectively merchandised and promoted online. From crafting compelling product pages to leading data-driven digital campaigns, you'll be instrumental in driving engagement and conversions on our website.

Key Responsibilities

• Own Digital Merchandising – Ensure our specialty chemicals are accurately represented, strategically positioned, and optimized for user experience on our website.
• Lead Digital Marketing Campaigns – Develop and execute SEO, PPC, and email product focussed campaigns to increase visibility and sales, continuously refining strategies based on performance insights.
• Act as the Product-Marketing Bridge – Work closely with product management to translate technical product details into engaging, customer-friendly online content. Empower product teams to merchandise and write content effectively.
• Collaborate with Suppliers – Partner with key suppliers and internal teams to create cohesive digital marketing strategies, supplier pages, and product-focused campaigns.
• Optimize Performance & Insights – Regularly monitor website engagement, conversions, and traffic, providing data-driven insights to refine strategies and maximize impact.

What We’re Looking For

• Experience in digital merchandising or digital marketing, ideally within B2B or technical industries. Experience ina Speciality Chemicals industry would be beneficial but is not required.
• A data-driven mindset, comfortable analysing KPIs and making strategic adjustments.
• Strong SEO, PPC, and email marketing expertise to drive digital growth.
• Ability to translate technical product details into compelling online content.
• Excellent cross-functional collaboration skills to work with product teams, suppliers, and digital specialists.

Hybrid/remote with travel to the Bradford or Middlesbroughoffice beneficial

Why Join Us?

• Work at the forefront of digital transformation in specialty chemicals.
• Be the key link between product management and marketing, shaping how technical products are marketed online.
• Enjoy a dynamic, collaborative, and innovative environment.

Univar Solutions is a leading, global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of our daily lives - from life-saving medicines and vitamins to hand sanitizers and industrial materials used for cleaning, construction, and more. Our global team of more than 10,000 employees support our vision to redefine distribution and be the most valued chemical and ingredient distributor on the planet!

We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing.

Univar Solutions supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe!

We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities.

Univar Solutions is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification