Product Marketing Specialist - Paid Marketing - Remote

Velo Solutions; London; Remote; Confidential; Full time

Job summary

Une entreprise en forte croissance dans le secteur AdTech / MarTech recrute un Product Manager pour piloter la vision produit et s'assurer que les décisions sont basées sur de réelles expériences utilisateurs. Ce poste est entièrement à distance avec un contrat B2B permanent. Le candidat idéal aura une approche centrée sur le client, une solide compréhension du marketing PPC et une expérience en UI/UX.

Qualifications

• 4-5 ans d'expérience en gestion de produit, connaissances en PPC.
• Compétences en évaluation UI/UX et utilisation d'outils d'analyse produit.
• Capacité à communiquer efficacement en anglais.

Responsibilities

• Exécution de la vision et de la feuille de route produit basée sur la recherche de marché.
• Collaboration avec l'équipe UI/UX pour améliorer les interfaces.
• Analyse concurrentielle et évaluation des métriques clés du produit.

Skills

Client-centric approach

PPC knowledge

Analytical mindset

Business acumen

UI/UX evaluation

Communication

Tools

Figma

Sketch

Adobe XD

Job description

The Fast growing AdTech / MarTech sector is exciting and quickly evolving, making it an exciting space to master. If you’re passionate about building products that solve real customer pain points, understand competitive markets, and thrive in a high-growth SaaS environment, then this is for you.

Tasks

• You will take ownership to execute the product vision and roadmap for clients based on market research, customer needs and clients business strategy.
• Work closely with the UI/UX team on strategy to help drive design - The team will create wireframes to ensure visually appealing, high-converting interfaces - any experience in this that you can bring will be a plus
• Get involved where possible in customer interviews, surveys, and usability studies to ensure product decisions are grounded in real user experiences.
• Perform competitive analysis to identify opportunities for differentiation and growth.
• Work closely with UX, marketing, sales, and customer success teams to ensure alignment between product strategy and go-to-market initiatives.
• Define and track key product metrics to ensure to measurable improvements in customer retention and revenue growth.

Requirements

• A client-centric product manager with 4-5+ years experience and PPC knowledge (implementation not required)
• You MUST have a strong understanding of PPC marketing including digital advertising campaigns
• An understanding of UI/UX best practices where you can confidently evaluate design, improve user flows, and provide feedback on usability is of benefit
• ANY experience with UI/UX tool (Figma, Sketch, Adobe XD, etc.) is a plus
• Have an analytical mindset with experience using product analytics tools
• Strong business acumen - be able to showcase that you understand how product decisions impact growth, retention, and revenue.
• Experience of working in a competitive sector
• English proficiency and ability to communicate effectively vital

Benefits

Fully Remote - Permanent B2B Contract