Digital Product Director

Digital Waffle; Birmingham; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work in Birmingham

Direct access to founder

Role autonomy

Job summary

Digital Waffle, a UK group operating across ecommerce and digital platforms, is hiring a Head of Product to act as their 0 to 1 technical lead for new launches and ongoing operations. You will work hands-on alongside the founder, taking concepts from idea through MVP to live, and own performance across Shopify, WordPress and the tax rebate app.

This role is hybrid in Birmingham, requiring 3 days per week in the office, with line management of marketing and design and oversight of external

Qualifications

• Proven track record taking digital products from 0 to 1 across ecommerce and app platforms.
• Able to lead product and developers without writing code yourself.
• Strong hands-on experience with Shopify alongside ecommerce growth leadership.
• End-to-end ownership of websites, apps and digital platforms including CRO and release prioritisation.
• Strong systems mindset; experience streamlining Monday.com, CRMs and analytics stacks.
• Confident line-managing marketing and design teams and reducing bureaucracy.

Responsibilities

• Take new digital and ecommerce products from concept through MVP to live launch, ensuring each launch is structured, measured and commercially sound
• Own growth strategy across ecommerce, digital platforms and the group's tax rebate app
• Drive performance across paid media, SEO, CRO, marketplaces and app funnels
• Own performance of Shopify and WordPress websites and the tax rebate web platform and mobile app, improving conversion, user journeys, funnel drop-off, speed and usability
• Act as the commercial and operational bridge between product, marketing and development, prioritising the roadmap with developers and holding them to it
• Restructure and streamline Monday.com across the group, designing clean, simple boards for KPIs, team performance, project delivery and product roadmaps
• Reduce duplication, noise and over-engineered workflows so dashboards support real management decisions
• Line-manage the in-house marketing and design team, setting clear objectives, KPIs and priorities
• Manage external agencies, developers and freelancers, assessing performance and reducing agency reliance where sensible
• Translate commercial goals into clear execution plans and track performance against them

Skills

Leadership

Strategy

Cross-functional collaboration

Growth mindset

Ecommerce

Product discovery

Tools

Shopify

WordPress

Monday.com

CRM systems

Analytics stack

A/B testing/CRO

Job description

A UK group operating across ecommerce, omnichannel retail and a growing portfolio of digital platforms is hiring a Head of Product to act as their 0 to 1 technical lead across new product launches and existing digital operations.

This is a hands-on, embedded role sat directly alongside the founder. You'll take new digital and ecommerce concepts from idea through MVP to live, own performance across the existing Shopify, WordPress and marketplace estate plus a UK tax rebate web and mobile app, and bring order to the systems and workflows underneath it all. It's not a coding role but you must be technical enough to lead product from 0 to 1, brief and challenge developers, make sound platform decisions and stand up new digital products without needing hand-holding.

Role:

Head of Product

Location:

Hybrid, Birmingham, 3 days per week in office

What you'll be doing:

• Take new digital and ecommerce products from concept through MVP to live launch, ensuring each launch is structured, measured and commercially sound
• Own growth strategy across ecommerce, digital platforms and the group's tax rebate app
• Drive performance across paid media, SEO, CRO, marketplaces and app funnels
• Own performance of Shopify and WordPress websites and the tax rebate web platform and mobile app, improving conversion, user journeys, funnel drop-off, speed and usability
• Act as the commercial and operational bridge between product, marketing and development, prioritising the roadmap with developers and holding them to it
• Restructure and streamline Monday.com across the group, designing clean, simple boards for KPIs, team performance, project delivery and product roadmaps
• Reduce duplication, noise and over-engineered workflows so dashboards support real management decisions
• Line-manage the in-house marketing and design team, setting clear objectives, KPIs and priorities
• Manage external agencies, developers and freelancers, assessing performance and reducing agency reliance where sensible
• Translate commercial goals into clear execution plans and track performance against them

What you’ll need:

• Proven track record taking digital products from 0 to 1, ideally across a mix of ecommerce and app-based platforms
• Technical enough to lead product and developers, make sound platform and architecture calls and manage delivery, without necessarily writing code yourself
• Strong hands-on experience across Shopify, alongside broader ecommerce or digital growth leadership
• Comfortable owning websites, apps and digital platforms end to end, including CRO, funnel work and release prioritisation
• Strong systems mindset with genuine experience streamlining tools like Monday.com, CRMs and analytics stacks
• Commercially minded and detail-oriented, focused on outcomes rather than activity
• Confident line-managing marketing and design teams and improving structure without adding bureaucracy
• Comfortable in a fast-moving, founder-led environment with high autonomy and real responsibility

Nice to have:

• Background as Head of Ecommerce, Digital Growth Manager, Product-leaning Growth Lead or Digital Operations lead
• Experience across multi-brand or group structures
• Exposure to Amazon, eBay and other marketplace channels
• Prior experience launching a consumer app or fintech product

This role would suit a genuinely technical growth leader who enjoys building new digital products from scratch, bringing order to complexity across a group and having direct line to the founder on every call.