Digital PR Specialist

Legend Corp; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An exciting opportunity awaits as a Digital PR Specialist at a forward-thinking company. You will play a key role in expanding digital PR efforts into international English-speaking markets, crafting engaging campaigns that resonate with journalists and audiences alike. This dynamic position involves researching media landscapes, developing impactful outreach strategies, and reporting on campaign successes. Join a vibrant team that prioritizes creativity and innovation, and contribute to a company that values your growth and offers a supportive work environment. If you're a self-starter with a passion for digital PR, this role is perfect for you!

Benefits

Tailored work-life balance

Annual discretionary bonus

Paid annual leave

Long-term incentive plan

Global events

Qualifications

• Experience in Digital PR specifically in English-speaking markets.
• Strong content writer with a creative mindset and great storytelling skills.

Responsibilities

• Investigate media landscapes and create digital PR campaigns.
• Build relationships with journalists and report on campaign outcomes.

Skills

Digital PR

Content Writing

Communication

Campaign Management

Media Outreach

Creative Thinking

Job description

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Digital PR Specialist to report directly to our Head of Digital PR.

After massive success in The Americas and The UK, we’re looking for somebody to help us expand our efforts into international English-speaking markets, including New Zealand, Australia, and India (amongst others). You will join a top-performing team of seven and be responsible for all landing media coverage and organic backlinks in our EN-speaking international markets. You will own the entire process, from ideation to production and outreach.

You will be a fundamental part of our growth in new markets and a real MVP in a business that prioritizes digital PR and links.

Your Impact:

• Investigate the media landscape in new markets and become a true expert in what works and what doesn’t in these regions.
• Create multiple digital PR campaigns per month that are designed to drive organic backlinks to our international EN-speaking assets.
• Write current and newsworthy content, campaigns, commentary, and interviews that interest journalists and the media in these markets.
• Build lists of contacts and develop relationships with journalists for successful outreach.
• Report on the campaign outcomes, considering the number and quality of backlinks achieved. Use this information to drive the future ideation approach.

What You'll Bring:

• Experience in Digital PR specifically in English-speaking markets.
• A go-getter that is excited by the prospect of discovering what works in new markets.
• A strong content writer who can craft a great story.
• A creative mindset with the ability to think outside of the box for fresh campaign ideas.
• A strong communicator who is confident in pitching to journalists, conducting interviews, and more.
• A self-starter who can manage their workload and is enthusiastic about what they do.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Senior Digital PR Manager and Digital PR Manager (1 hour video via Zoom)
• 3rd: Take-home task - you will be given 3-5 days to complete the task and send it back for us to review.
• 4th: Final interview with our team, Global Head of Growth and Chief Gaming Officer (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long-term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at [e-mail], and we'll do all we can to support you.