Digital PR Specialist

Legend; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading digital marketing company in London is seeking a Digital PR specialist to join their dynamic team. This role offers the opportunity to shape creative campaigns and secure valuable media coverage. You will collaborate with various stakeholders to enhance the brand's visibility, focusing on high-profile backlinks and impactful storytelling. Ideal candidates will have a strong background in Digital PR and a passion for innovative strategies.

Benefits

Annual discretionary bonus

Paid annual leave

Tailored flexibility for work-life balance

Long term incentive plan

Engaging development opportunities

Exciting global events

Qualifications

• Proven track record of landing coverage and backlinks across US and Canadian media.
• Desire for developing standout, newsworthy campaign ideas.
• Ability to craft compelling narratives based on data and trends.
• Confident in pitching stories and providing expert commentary.
• Comfortable analyzing data to support campaign angles.
• Self-starter who thrives in a collaborative team environment.

Responsibilities

• Secure high-authority backlinks through innovative campaigns.
• Shape the creative direction of the Digital PR sub-team.
• Position the brand as a market leader with consistent media coverage.
• Build media relationships with US and Canadian journalists.
• Collaborate with SEO and content teams to align campaigns.
• Develop repeatable Digital PR strategies that drive long-term impact.

Skills

Digital PR Experience

Creative Campaign Thinking

Strong Writing & Storytelling

Media-Savvy Communication

Data-Led Mindset

Independence & Collaboration

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Digital PR specialist, reporting directly to our Digital PR Manager.

We’re looking for a creative and driven Digital PR Specialist to join a newly formed team focused on one of our most exciting flagship brands. This is your chance to shape something from the ground up — launching standout campaigns, driving high-authority backlinks, and setting the tone for what great looks like. While the team is new, you won’t be starting from scratch: you’ll have access to the tools, processes, and support of our established, high-performing Digital PR function.

This is the kind of role where you’ll have genuine creative freedom, full campaign ownership, and the backing to try bold ideas. You’ll

work in a fast-paced, collaborative environment where your ideas are encouraged, your wins are celebrated, and your work makes a real impact. We’re looking for someone who’s strategic, innovative, and passionate about landing top-tier coverage through campaigns, expert commentary, newsjacking, and smart, forward-thinking tactics. If you’re excited by the idea of building something brilliant — we’d love to hear from you.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

• Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
• Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
• Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
• Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
• Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
• Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.

What You'll Bring:

• Digital PR Experience: A proven track record of landing coverage and backlinks across US and Canadian media; experience in iGaming, sports, or entertainment is a plus.
• Creative Campaign Thinking: A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
• Strong Writing & Storytelling: Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
• Media-Savvy Communication: Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
• Data-Led Mindset: Comfortable analysing data and pulling out insights to support campaign angles — no advanced technical skills needed.
• Independence & Collaboration: A self-starter who can run campaigns end-to-end while thriving in a fast-moving, collaborative team environment.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
• 3rd: Take home task - you will be given 5 days to complete the task before returning it back to us to review
• 4th: Final interview with our team, General Manager - Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.