Digital PR & Outreach Manager

Scrap Car Comparison; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Job summary

A leading car buying company in the UK seeks a Digital PR & Outreach Manager. The role involves driving PR campaigns, securing editorial coverage, and enhancing SEO performance. Candidates should have 3-5 years of relevant experience and strong storytelling abilities. This position offers a competitive salary and opportunities for growth as the firm expands into the U.S.

Benefits

Competitive pension package

Comprehensive wellbeing programme

Discounted gym memberships

Regular team meet-ups

Free food Fridays

Qualifications

• 3-5+ years' experience in digital PR, SEO outreach, or link-building campaigns.
• Strong understanding of how digital PR drives organic growth.
• Excellent writer and storyteller.

Responsibilities

• Research and pitch creative story ideas to secure coverage.
• Collaborate with the content team for campaigns.
• Reach out to journalists and editors for placements.

Skills

Digital PR

SEO outreach

Content creation

Storytelling

Relationship building

Tools

Ahrefs

Semrush

BuzzStream

Job description

Overview

Digital PR & Outreach Manager

£55,000 - £75,000

About Us We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and book in tens of thousands of vehicles over the same period through our high-traffic websites and nationwide operations. We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide. Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative startup. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. That gives us both security and momentum - and yet, despite our size, we have kept the excitement, energy and ambition of a startup. Our team is collaborative, ambitious and relentlessly driven to be the best and most exciting place to work in our sector. Our aim is bold: to build a billion-dollar valuation within the next five years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities, and as we scale, so too will our donations. We offer a great base salary but the real game changer is what comes over the longer term. Because of the huge opportunity for growth in the US, we intend to explore opportunities to provide equity in the business for those who make an exceptional impact in driving this expansion. We want the people who help us achieve our most ambitious goals to share directly in the value they create. This can result in genuinely life-changing benefits as the company continues its growth journey.

The Role We are looking for a Digital PR & Outreach Manager to help take our brands to the next level through creative, SEO-led digital PR campaigns.

This is a hands-on role — you'll be researching and pitching stories, working closely with our in-house content team to shape and produce compelling campaigns, and directly reaching out to journalists, editors, and website owners to secure high-quality coverage and backlinks.

You'll also help develop and oversee our affiliate partnerships, but that will be a smaller part of the role. The core focus is on earning editorial coverage, building authority, and improving SEO performance through great storytelling, outreach, and relationship-building.

If you have strong PR instincts, a love of content creation, and the drive to roll up your sleeves and deliver measurable SEO impact, we'd love to hear from you.

Key Responsibilities

• Research, develop and pitch creative story ideas to secure coverage and backlinks in top automotive, consumer, and national publications
• Collaborate with our in-house content team to plan and produce data-led or newsworthy campaigns
• Personally reach out to journalists, editors, and site owners to build lasting relationships and secure placements
• Achieve 3-5 relevant editorials or high-authority backlinks each month
• Track and report performance against SEO goals, including keyword rankings and organic traffic growth
• Support the growth of our affiliate program, creating commission models and onboarding processes
• Build relationships with a small number of key affiliates and ensure proper tracking and reporting
• Where possible, combine editorial and affiliate opportunities for maximum reach
• Report monthly on outreach, backlink, and campaign performance
• Work closely with the SEO and content teams to align PR activity with broader growth targets
• Stay ahead of digital PR and SEO trends, testing new approaches and tools to boost performance

What Success Looks Like

• Within your first 12 months, you'll: Secure 40-50 high-quality editorial placements and backlinks per year
• Deliver measurable SEO uplift - average +5 positions on key search terms and 10-15% more organic traffic year-on-year
• Build a strong network of media and online publishing contacts in the automotive and consumer sectors
• Launch or scale our affiliate partnerships, with 70% of partners actively driving traffic
• Land 5+ dual wins (coverage that also includes affiliate or partnership placements)

What We're Looking For

• 3-5+ years' experience in digital PR, SEO outreach, or link-building campaigns
• Strong understanding of how digital PR drives organic growth and domain authority
• Excellent writer and storyteller - able to turn ideas and data into headlines that earn links
• Hands-on outreach experience - confident pitching to journalists and editors directly
• Familiarity with media databases and SEO tools (e.g., Ahrefs, Semrush, BuzzStream, Gorkana)
• Commercially minded, able to set and meet measurable performance targets
• Previous experience with affiliate or partnership marketing is beneficial but not essential
• Automotive or recycling sector knowledge is a bonus, not a requirement

Working Pattern Monday to Friday, 8:00am - 5:00pm, remote with quarterly visits to our offices.

Benefits and Perks

• Competitive pension package
• Comprehensive wellbeing and employee support programme
• Access to discounted gym memberships and an on-demand GP service
• Retail and leisure discounts across leading brands (Caffè Nero, Pizza Express, TK Maxx, Adidas, and more)
• Opportunities for professional development and funded training
• Regular team meet-ups and company events throughout the year
• Annual summer and Christmas celebrations
• Free food Fridays and fresh fruit available for staff working on site
• Free on-site parking
• Discounted garage services for vehicle owners
• Counselling and financial assistance helplines