Digital PR Manager

Legend Corp; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a passionate Digital PR Manager to lead a dynamic team in expanding its digital presence across new markets. This role offers the chance to shape international strategies while collaborating closely with specialists in various regions. You'll be at the forefront of crafting impactful digital PR campaigns that drive brand growth and enhance SEO performance. If you thrive in a fast-paced environment and are eager to make a significant impact, this opportunity is perfect for you. Join a team that values creativity, collaboration, and continuous improvement, and unlock your potential with a company that truly invests in its people.

Benefits

Annual discretionary bonus

Paid annual leave

Long term incentive plan

Flexibility for work-life balance

Global events for team building

Qualifications

• Proven experience in building high-quality links through digital PR campaigns.
• Experience in leading a high-performing digital PR team.

Responsibilities

• Lead and manage a team of 4 Digital PR Specialists across various markets.
• Drive experimentation and innovation within the digital PR team.

Skills

Digital PR Campaigns

Link Building

Team Leadership

Market Research

SEO Knowledge

Job description

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.

The Role

Legend is hiring a Digital PR Manager, reporting directly to our Head of Digital PR. Our Digital PR team has seen incredible success in North America and is now making waves in exciting new markets, including the UK, New Zealand, India, and South Africa. With even bigger growth plans on the horizon—expanding into Germany, Austria, and Italy—this is the perfect time to be part of something truly dynamic.

We’re looking for a passionate and strategic leader to drive our expansion efforts. In this role, you’ll lead a team of four talented Digital PR Specialists, each focused on building high-quality organic links in their respective markets. Your expertise will help shape the future of our international strategy, ensuring both consistency and impact across regions. If you’re ready to make a real difference in a fast-growing, high-performing team, we’d love to hear from you!

Your Impact:

• Lead and manage a team of 4 Digital PR Specialists, focusing on markets like The UK, New Zealand, India, and South Africa.
• Support your team in executing digital PR campaigns and building links in these markets.
• Drive experimentation, continuous improvement, and innovation within your team to ensure we stay ahead of the competition.
• Collaborate with The Head of Digital PR on new market strategies and identifying what works in new counties for the department.
• Collaborate with the SEO Specialists/Country Managers for each market to understand key priorities for their market and support through Digital PR activities where possible.
• Maintain a positive culture within a high-performing, motivated, and enthusiastic team.

What You'll Bring:

• Proven experience consistently building high-quality links through digital PR campaigns.
• Proven experience in leading and developing a high-performing digital PR team, with the ability to upskill team members in technical and soft skills.
• Experience working in regulated spaces, like gambling, and an understanding of the challenges faced in doing so.
• A fearless attitude towards entering new markets and the ability to research and identify new opportunities in these spaces.
• A genuine passion and enthusiasm for digital PR, media coverage, links, and their impact on SEO.
• A positive, transformational leadership style that inspires excitement about Digital PR and team success. The ability to keep the team motivated during difficult periods.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3-5 days to complete the task and send it back for us to review
• 4th: Final interview with our team, Global Head of Growth and Chief Gaming Officer (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, dedicated to hiring and developing the most talented and diverse team. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at [e-mail], and we'll do all we can to support you.