Digital PR Director

Greenpark; Greater London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days holiday per year

Christmas closure

Entertainment subscription

Private pension

Private healthcare

Eye tests

EAP

LinkedIn Learning

Social events

Maternity/paternity leave

WFA: work from abroad

Calm subscription

Job summary

Greenpark in Greater London seeks a Digital PR Manager to support the Digital PR team. You will immerse yourself in the Online media world, learn quickly, and apply knowledge to campaigns for blue-chip brands in the UK and US markets.

Your role involves developing relationships with publishers, crafting campaigns, measuring links, and leading strategy for the US & UK markets, while briefing internal teams and maintaining client relationships with high standards.

Qualifications

• Proven experience delivering Digital PR campaigns and link-building strategies.
• Strong understanding of SEO/AEO and offsite tactics.
• Comfortable presenting to blue-chip clients and coordinating with multi-disciplinary teams.

Responsibilities

• Deliver and manage Digital PR campaigns for UK/US markets.
• Develop and maintain relationships with key publishers and journalists.
• Conduct research to generate strong story ideas and assets.
• Maintain press/contact databases and target lists for campaigns.
• Measure and report on link-building efforts and KPIs.
• Lead Digital PR strategy across US/UK markets and brief teams accordingly.
• Support client communications and deliver presentations to clients.

Skills

Digital PR

SEO / AEO

Client-facing

UK/US markets

Publisher relations

Campaign ideation

Job description

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

As a Digital PR Manager you will have an important role in providing support to the Digital PR team. You will be required to immerse yourself in the Online/Digital media world, learning quickly and honing your skills and knowledge of the industry.

Your role will be crucial in assisting the Digital PR team, providing support in Digital PR strategy for a blue-chip client in the food sector, and in managing client relationships and campaign execution across the UK and US markets.

What you’ll do

• Work closely with the Head of Digital PR and wider account team to deliver Digital PR campaigns;
• Develop and maintain strong personal relationships with key publishers (journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars.
• Conducting relevant research into strong story/PR/content ideas.
• Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for client campaigns
• Measuring and reporting of link building efforts
• Taking the lead on Digital PR strategy for the US & UK markets including campaign-level ideation, collaborating with influencers and experts as required to strengthen campaigns, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs.
• Monitoring the news cycle for reactive opportunities for link placement.
• Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR.
• Client management including creating presentations for key client meetings, communicating with client to a high standard on email and on video calls on a regular basis and pro-actively escalating any issues to Head of Digital PR and wider account team.
• Ad hoc related tasks as required

About you

• Good working knowledge of SEO and/or AEO (Answer Engine Optimisation), with a solid understanding of offsite strategies and link building
• Comfortable building, leading and executing Digital PR strategies from the ground up
• Confident and comfortable in client-facing situations, with experience presenting to and communicating with blue-chip clients
• Experience working across UK and US markets, with an understanding of media landscapes and relevant journalist/publisher contacts in both
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays per year + UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance.
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• Enhanced maternity/paternity leave allowances.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.