Digital PR Lead

TIPI GROUP LIMITED; Islington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading digital marketing agency is seeking a Digital PR Lead to oversee the new Digital PR team. This role involves managing key client accounts, developing outreach strategies, and enhancing the agency's market presence. Candidates must have at least 6 years of Digital PR experience and strong team management abilities. The position also offers hybrid working arrangements and various employee benefits to support a balanced work-life culture.

Benefits

Hybrid working arrangements

Additional 10 days ‘work from anywhere’

Discounted wellbeing classes

Active company social life

Cycle and tech purchase savings

Training sessions from industry experts

Qualifications

• Minimum of 6 years working in Digital PR or 3 years specifically if previous roles were PR-centric.
• Experience of managing multiple workflows and projects.
• Strong background in agency environments.

Responsibilities

• Lead the Digital PR team and oversee deliverables of key client accounts.
• Meet with clients to discuss strategy, execution, and results.
• Manage campaign strategies and maintain relationships with key publishers.

Skills

Digital PR expertise

Team management

Client relationship skills

Strategic thinking

Job description

ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.

How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn’t an add-on at ROAST – it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.

ROAST have created a place where people belong, grow, and do their best work – together.

The role

Digital PR is a new venture for ROAST. This role will see you leading the Digital PR team from the pitching process and strategy right through to execution and campaign evaluation. The ambition is to build out a full Digital PR service, working closely with, and complimenting, our SEO and Content propositions.

Responsibilities

• You will take the lead on the strategic direction of ROAST’s Digital PR offering while overseeing and executing deliverables of key client accounts.
• Participating in client and potential client strategy discussions with other senior members of relevant departments.
• Meeting with clients to discuss strategy, execution, and results of the digital PR campaigns you have executed.
• Work with and support the Head of Organic Performance in developing new processes around team management.
• Work with and support the Head of Organic Performance in developing the ROAST digital PR proposition.
• Managing campaign strategy and delivery, from ideation to reporting.
• Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against campaign KPIs.
• Work alongside copywriting, strategy and design teams to keep projects running to time, assisting in the creation of timelines and milestones.
• Craft outreach strategies, creating multiple press angles for different press demographics.
• Develop and maintain strong personal relationships with key publishers across target media demographics.
• Identify publishers through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events.
• Maintain and develop press and media contact database, as well as creating relevant contact lists for client campaigns.

Growth & New Business

• Assist in preparation of pitch responses, including RFIs, RFPs, commercials and pitch presentations.
• Work with Planning, Client Services and existing clients to identify opportunities to incorporate Digital PR strategies into our work.
• Attend industry conferences as a representative of ROAST.
• Contribute to ROAST’s marketing efforts including thought pieces, industry commentary and event speaking opportunities.

The candidate

Experience

• Minimum of 6 years working in Digital PR (or 3 years specifically in Digital PR if previous roles have been PR-centric).
• Experience of working in an agency environment.
• Experience of line management and team building, including recruitment and staff development.
• Experience of managing multiple workflows and projects, with both external (client) and internal stakeholders.
• Experience of team and service growth, scaling revenues and requisite team capacity and skillsets to fulfil this.

Working at ROAST

Location: Soho, W1 or the V&A Waterfront, Cape Town

Holidays: 25 days (London), increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trips

Benefits

• Hybrid working arrangements
• Additional 10 days ‘work from anywhere in the world’
• Discounted wellbeing classes / membership
• Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more
• Active company social life organised by a staff committee
• Lots of opportunity for involvement in CSR, sustainability and charity initiatives
• Cycle, electric car and tech purchase savings
• Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
• Opportunities to learn about other digital marketing disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. You will liaise closely with your line manager to manage your time appropriately and according to your work and team requirements.

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non-ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.

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