Digital PR and Outreach Executive

Forge Holiday Group; Chester; Hybrid; GBP 24,000; Full time

Job summary

Forge Holiday Group is seeking a Digital PR and Outreach Executive to support its SEO team. The role involves executing outreach campaigns to enhance brand visibility and managing relationships with publishers. Candidates should have strong communication skills and a proactive mindset, with the potential for significant career growth in a diverse and inclusive environment.

Benefits

Annual STIP Company-wide Bonus Scheme

33 days of annual leave including bank holidays

Birthday day off

Two paid Volunteering Days off annually

Enhanced parental leave benefits

Discounts on stays for family and friends

Health Cash Plan

Training & Development programs

24/7 mental health support

Access to on-site gym facilities

Qualifications

• Strong written communication skills and attention to detail.
• Organised and able to manage multiple outreach threads.
• Some understanding of SEO and Digital PR (training provided).

Responsibilities

• Execute outreach campaigns to acquire backlinks and sponsorships.
• Manage existing outreach relationships with publishers and brand partners.
• Track and report on outreach performance metrics.

Skills

Written communication

Attention to detail

Organisational skills

Proactive attitude

Tools

Buzzstream

Job description

• Contract: Fixed Term Contract - 12 months
• Salary: Up to £24,000 per annum
• Work Days & Hours: Monday to Friday, 37.5 hours per week, 9am until 5:30pm.
• Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office.
• Team: Owned and Earned Media
• Reports to: SEO Manager
  
  

About Us

The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand. We unite under four core company values that serve as the foundation of everything we do: Being One Team, Owning It, Communicating Honestly. Learning, Growing, and Innovating. These values ensure we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.

About The Role

This role supports the SEO team by executing outreach activities that help grow the backlink profile and brand visibility of Sykes Cottages and its associated brands. The Digital PR and Outreach Executive will focus on delivery—managing existing relationships, acquiring new links and sponsorship opportunities, and supporting campaign execution under the direction of the SEO Manager.

Your Responsibilities

As Digital PR and Outreach Executive, you will support the delivery of the following areas:

• Execute outreach campaigns to acquire backlinks and sponsorships as directed by the SEO Manager
• Manage and maintain existing outreach relationships with publishers and brand partners
• Identify and contact new link and sponsorship opportunities using tools such as Buzzstream
• Support the creation and sending of outreach emails using pre-approved templates
• Track and report on outreach performance metrics
• Maintain accurate records of outreach activity and relationship status
• Collaborate with internal teams to ensure alignment with campaign goals and brand messaging.
  
  

Skills And Qualifications

We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!

Essential Experience:

• Strong written communication skills and attention to detail
• Organised and able to manage multiple outreach threads simultaneously
• Some understanding of SEO and the role of Digital PR and Outreach in search performance (training provided)
• Proactive and eager to learn from senior team members.
  
  

Although standouts will also have:

• Comfortable using outreach tools (e.g. Buzzstream) and spreadsheets.
  
  

Forge Holiday Group Company Benefits

• Annual STIP Company-wide Bonus Scheme offering up to an additional 5% of your salary through our performance-based bonus programme
• 33 days of annual leave including bank holidays, plus up to 5 extra days with long service
• A day off to celebrate your Birthday
• Two paid Volunteering Days off annually
• One of only 1000 BCorp-certified companies in the UK
• Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• Exclusive discounts on stays for you, family and friends
• Discounts and offers with a focus on your overall wellbeing
• Health Cash Plan
• Training & Development programs to set you up for success
• 24/7 mental health support and initiatives
• Access to the gym at our Chester HQ
• Chester HQ has on-site parking and is close to Chester train station
• Employee Savings Scheme transferring directly from your salary
• Long Service Awards
  
  

Diversity and Inclusion:

We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.

Apply now to be a part of our inclusive and supportive work environment, where you'll find excellent opportunities for career progression and personal development!