Digital Platforms - Placement Year

BMW Group; United Kingdom; On-site; GBP 17,000 - 21,000; Full time

Benefits offered by this job

On-site restaurant

Pension scheme

23–27 days holiday pro rata

Advantages scheme access

Job summary

BMW Group UK - Digital Platforms Placement Year is an immersive internship based at the National Sales Centre in Farnborough. You will contribute to e-commerce projects, assist product and platform improvements, and work with internal teams and external partners to deliver campaigns across BMW & MINI channels.

Applicants should be pursuing a relevant bachelor’s degree, with strong Excel and communication skills, and a drive to learn both commercial and technical aspects of digital platforms in a

Qualifications

• Pursuing a bachelor’s degree with a minimum 2:2 classification.
• Interest in e-commerce and online platforms.
• Willingness to learn both commercial and technical aspects.

Responsibilities

• Assist management and development of BMW & MINI e-commerce channels and online shops.
• Coordinate with internal teams, agencies and partners on campaigns and platform improvements.
• Produce and analyse performance reports across digital platforms.
• Support digital platform journeys like Service Online Booking, BMW Chat and BMW Pay.
• Be open to travel for offsite meetings and spend time at Farnborough.

Skills

Excel

Communication

Teamwork

Attention to detail

Problem solving

Education

Bachelor’s degree in Business Studies/Analytics/Marketing/IT

Job description

Aftersales Channel Development Farnborough 04.10.2026

Digital Platforms - Placement Year

YOUR INTERNSHIP STARTS WITH WHAT ENGAGES YOU.

We believe in creating an environment where our interns really can learn by doing during their time with us and where they are given their own areas of responsibilities from the start. That’s why our experts treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Digital Platforms Assistant - Placement Year (July 2027)

BMW UK, National Sales Centre, Farnborough

This role offers a unique opportunity to gain hands-on experience across E-commerce, Digital Platforms, Marketing and Aftersales within BMW Group UK. You will work on a variety of customer-facing digital products, from BMW & MINI Online Shops and major online marketplaces through to digital service journeys, helping deliver projects, campaigns and platform improvements that impact thousands of customers and retailers across the UK.

What awaits you:

• Support the management and development of BMW & MINI's e-commerce channels, including BMW and MINI’s own Online Shops, and global marketplace platforms eBay and Amazon. You'll work with internal teams, agencies and fulfilment partners to help deliver campaigns, projects and ongoing platform improvements
• Work closely with external digital agencies and technology partners, helping to coordinate website developments, new platform features, digital marketing activity and customer experience improvements.
• Produce and analyse performance reports across digital platforms, helping the business understand customer behaviour, campaign performance and commercial trends. Support the delivery of national campaigns, business projects and platform enhancements.
• Support the development of Digital Convenient Journey platforms including Service Online Booking, BMW Chat and BMW Pay. You'll help manage retailer communications, process improvements, platform reporting and rollout activities across the UK retailer network.
• The role will occasionally involve offsite meetings, so a willingness to travel is key, although the majority of your time will be spent at Summit One in Farnborough.

What should you bring along?

• Studying towards a bachelor's degree in Business Studies, Business Analytics, Marketing, IT, or a related field and on track to achieve at least a 2:2.
• An interest in e-commerce and a strong awareness of online stores are desirable. In addition, experience selling online either on your own e-commerce platform or one of the major online marketplaces would be advantageous, but is not essential.
• An interest in how digital systems, websites and online platforms work, with a willingness to learn both the commercial and technical aspects of the business.
• A confident user of Microsoft Office products, specifically Excel, is a necessity.
• A willingness to learn, strong attention to detail and a proactive approach to problem solving are highly desirable
• You must be able to work both as part of a team and individually on projects, adding value and delivering against our deadlines and targets.
• Excellent communication skills both verbal and written are essential.
• An ability to effectively manage multiple tasks/projects simultaneously whilst maintaining a high level of accuracy is required.

What can you look forward to?

• Great Pay - A competitive annual salary, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance - Be part of a supportive and inclusive environment where you can learn, grow, and contribute to the future of luxury automotive excellence.
• Exciting Additional Benefits - You will have the opportunity to enjoy other employee benefits, a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

Please note:

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof of your legal right to work in the UK.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex or sexual orientation.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Closing date for applications: Sunday 18th October 2026