Digital Planning Director

JR United Kingdom; Shrewsbury; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading agency in Shrewsbury seeks a Digital Director to enhance client digital maturity. In this leadership role, you'll manage a team, coordinate campaigns, and innovate strategies that challenge norms and improve performance, leveraging your extensive experience in digital planning.

Qualifications

• 6 years' experience in digital planning or activation, ideally in the UK.
• Strong background in brand or performance digital planning.
• Proven ability to build and manage client relationships.

Responsibilities

• Lead digital contact for clients, building strong relationships.
• Coordinate channel specialists to deliver integrated campaigns.
• Apply digital measurement frameworks to guide recommendations.
• Lead on testing strategies and identify innovation opportunities.

Skills

Digital Planning

Client Relationship Management

Innovation in Digital Planning

Job description

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Are you looking to join an agency where you have the freedom to shape your career, challenge the norm, and do great work your way? The agency empowers its employees to voice their opinions, share ideas, and challenge perspectives.

As the Digital Director, you will play a pivotal part in improving the client's digital maturity. You will provide strategic digital direction, alongside managing a team of digital specialists.

The Role:

• Act as the lead digital contact for clients, building strong, trusted relationships and representing our team as an extension of their marketing function
• Brief and coordinate channel specialists to deliver integrated, multi-channel campaigns, explaining clearly how each channel complements the others
• Apply a strong understanding of digital measurement frameworks, best practices, and attribution models to guide your recommendations
• Lead on testing strategies, identifying opportunities for innovation and continual improvement through test-and-learn initiatives
• Play an active role in non-client work such as digital innovation projects, cross-agency collaboration, and new business pitches.

The Candidate:

• 6 years' experience in digital planning or digital activation, ideally within the UK.
• Strong background in brand or performance digital planning.
• Proven ability to build and manage client relationships.
• Passion for challenging industry norms and driving innovation in digital planning.

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