Digital Planning Director

Publicis Groupe; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading media agency seeks a Media Planner to manage strategic media planning and campaign execution across multiple markets. Engage with clients and oversee a small team to drive innovative media strategies on digital platforms. This role combines strategic thinking with hands-on collaboration in a hybrid work environment.

Benefits

WORK YOUR WORLD - work from anywhere opportunity

Reflection Days - extra paid leave for self-care

Help@Hand Benefits - 24/7 support helpline

Family Friendly Policies - full pay for family leave

Flexible working and birthday day off

Local discounts for various services

Qualifications

• Extensive media planning experience, especially in digital platforms like LinkedIn and Meta.
• Ability to manage multiple stakeholders efficiently.
• Strong confidence with data and numerical analysis.

Responsibilities

• Support Business Director in developing annual media strategies and budgets.
• Lead campaign planning and evaluation, ensuring efficiency in execution.
• Oversee a team and maintain operational processes.

Skills

Media planning expertise

Client handling

Stakeholder management

Attention to detail

Presentation skills

Team player

Job description

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

ABOUT THE TEAM....

The dynamic media team behind Tork (part of Essity), one of the world’s leading brands in professional hygiene. As part of a high-performing international department, you’ll be at the forefront of media planning and strategy across 14 diverse markets.

We thrive on pushing boundaries—combining bold brand-building ambition with a test-and-learn mindset. We’re constantly evolving our media approach, leveraging extensive research to inform every step. From challenging convention to uncovering new insights, our work is anything but ordinary. If you're excited by strategic complexity and global collaboration, you’ll feel right at home here.

Responsibilities

ABOUT THE WORK....

•Support Business Director in building annual media strategy, budget sufficiency frameworks and best practices across digital channels

•Campaign planning & evaluation – lead the delivery and reporting of multi-market tactical media plans, end-to-end oversight of campaign cycle

•Build strong trusting relationship with key clients: Media Director and Digital & Media Specialist

•Coordinate internal stakeholders on various topics concerning campaign planning and execution – test & learn, plan and creative revision, budget allocation, etc.

•Oversee the operational efficiency of processes and deliverables

•Manage the team of 2 people (Media Planner and Operations Manager)

Qualifications

WHAT YOU NEED TO SUCCEED....

•Extensive media planning expertise, especially in digital platforms like Linkedin, YouTube, Meta, Programmatic

•Strong client handling and account management skills

•Experience in managing multiple stakeholders

•Attention to detail, confidence with numbers and formulas

•Ability to articulate and present ideas clearly and confidently

•Willingness to take risks and challenge status quo

•Strong team player

#Li-MP1

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).