Digital Planning Director

JR United Kingdom; Gloucester; On-site; GBP 60,000 - 85,000; Full time

Job summary

A growing agency in Gloucester is seeking a Digital Director to enhance clients' digital strategies and manage a team of specialists. In this pivotal role, you will build strong relationships and drive innovation across multiple campaigns, utilizing your extensive digital planning experience.

Qualifications

• 6 years' experience in digital planning or activation.
• Strong background in brand or performance digital planning.
• Proven ability to build and manage client relationships.

Responsibilities

• Act as the lead digital contact for clients.
• Brief and coordinate channel specialists for integrated campaigns.
• Lead on testing strategies and opportunities for innovation.

Skills

Digital planning

Client relationship management

Campaign coordination

Digital measurement frameworks

Innovation in digital planning

Job description

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Are you looking to join an agency where you have the freedom to shape your career, challenge the norm, and do great work your way? The agency empowers its employees to voice their opinions, share ideas, and challenge perspectives.

As the Digital Director, you will play a pivotal part in improving the client's digital maturity. You will provide strategic digital direction, alongside managing a team of digital specialists.

The Role:

• Act as the lead digital contact for clients, building strong, trusted relationships and representing our team as an extension of their marketing function
• Brief and coordinate channel specialists to deliver integrated, multi-channel campaigns, explaining clearly how each channel complements the others
• Apply a strong understanding of digital measurement frameworks, best practices, and attribution models to guide your recommendations
• Lead on testing strategies, identifying opportunities for innovation and continual improvement through test-and-learn initiatives
• Play an active role in non-client work such as digital innovation projects, cross-agency collaboration, and new business pitches.

The Candidate:

• 6 years' experience in digital planning or digital activation, ideally within the UK.
• Strong background in brand or performance digital planning.
• Proven ability to build and manage client relationships.
• Passion for challenging industry norms and driving innovation in digital planning.

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